Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it’s been a few years now and it’s not so great. What exactly is the definition of great, anyway? Is it a good color pallette? A fancy design? Does it shuffle content more effectively, or draw your eye to the most important calls to action? Does it generate revenue for you? Has it been effective at building an email list? Are you consistently seeing more revenue generated through it than the month before?
You can probably guess at which of these questions are more important than others. If we have to hear another new marketing intern complain about pop-ups without looking at the 20-30% increase in email captures when they launched, we’re going to go all Nate Silver on them. Business goals – do you have them? Good. Are you willing to do what it takes to reach them? Great.
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