An email newsletter is a powerful digital marketing tool that provides valuable content to audience members. Most email newsletters provide products or advertising in additional to high-quality content. Most online publishers will ask audience members for permission to send them email newsletters, particularly due to laws and credibility reasons.
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
There are simple ways to solve huge computer security problems
It's a crazy week at work. You're the last one out of the office, cranking out work until 11 p.m. The
Ceramic Arts Daily - Mequoda Online Publisher of the Year
Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic
Some publishing skills have not changed and are not expected to
Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
This Mequoda System Operator has an audience that is fostering its own online community
Note: This is part four of a five part series on the Mequoda Publisher of the Year
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Take a look at the five nominees for the Mequoda Publisher of the Year
Today we are excited to announce the nominees for the 2007 Mequoda Publisher of the Year award.
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
Auto-generated emails are a cheap and simple way to add more value to your message
Audience is the lifeblood of every publication, whether online, in print or on television. The success
People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages
With People.com's online readership soaring to more
How to deliver your publication in any platform
Online publishing is a blessing.
The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Specific guidelines for retail and media websites
When your publication is online it should be on a network of websites, not a single website.
Yesterday we discussed that one of your websites
Don't waste your marketing campaigns, be ready for visitors
Provided that your website is well designed, you need to start driving traffic to it.
That way your website's good conversion rates will
Stuck in 1995: Computerworld’s E-mail Newsletter Needs an Update
When you're writing about technology, it's good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG),
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Clearly communicating your website's features to the user will help fulfill your goals.
It is easy to get carried away when designing a website. With the constantly emerging technology, business models
Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter
I mentioned last week that website publishers should be using
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood
Attend SIPA's June conference and take home practical methods to make your company more profitable.
SIPA's 31st Annual International Newsletter and Specialized Information Conference is set to be three days of
Take the information you have, profile your customer base and become an expert news-source.
There is nothing like free publicity. It is easy on the bottom line and draws more users
Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.
The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with
Find out why your email newsletter should follow the 60/40 rule
Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has
Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
More attention to detail would help improve the reader experience and lift response.
Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested
Atkins, Jenny Craig, Weight Watchers, The Zone – diets are big business these days, a trend The South Beach Diet is looking to leverage online. But does their free email
Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America's new favorite hobby is cooking. Publisher Cook's Illustrated is also in the mix with a TV Show, a website network
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site's success is to know
This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
An effective Internet marketing system distributes valuable content without charge
If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts.
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Today, the challenges of email newsletter marketing are similar.
Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don't devote enough effort
