The Follow Button is a new way to create engagement from Twitter
In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011.
Although it’s
SIPF Keynote Scott Preaches the Power of Now
David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be
Audio is a valuable resource; here are six formats for creating good podcasts
The power of audio is often underestimated, especially with the emergence of video in today’s digital environment.
However, it’s
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Is Google giving more credit to social media because people are linking less?
As much fun and success as I have marketing with social media, it's still a struggle to convince
7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis
Social media is effortlessly expanding. People of all ages have flocked to social networks so
Learning From Social Media’s Biggest Mistakes
James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco
Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use
Social Media Also Means Potential New Litigation
According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees
CAN-SPAM guidelines to check-off your to-do list
Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They
Don't be so needy - if someone on your email marketing list wants to go, let them go
When you are selling a subscription website, one of the most highly practiced
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Data shows that email is alive and kicking
Last winter, MediaShift interviewed me for an article entitled “Email is Far From Dead”.
The beginning of the article discusses how people have been
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual
Mequoda editors do it daily…
The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards.
In 2011, the Mequoda
Digital Marketing Lessons Stress Personal Touch
Sometimes it’s good to know that even the biggest companies make mistakes, so that when we make them, it doesn’t feel so bad. And more
Social media put to the test - does email outperform Twitter and Facebook?
The truth is that it's really hard to tell the true reach you have on Facebook. You can
Group Buying Deals May Be Worth a Try
A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
Email and social networks: which channel do you think is more desirable for consumers
Between email and social media, which channel do you think consumers prefer for promotional materials?
Two companies shared
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
New research conducted by Nielsen might provide the answer
Advertisers have been working for years to increase the click-through rate of their online ads.
As the average click-through rate is .09%, advertisers
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
Providing great, shareable content leads to developing readers as online business partners
The evolution of the Internet has led to emergence of many types of marketing.
Content marketing is a popular topic
Taking Advantage of Real-Time News
On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Simple, yet overlooked tips for more social media interaction
At the SES Conference in New York City, an interesting statistic passed along stated that 34-41% of media consumption is online.
Imagine what
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
LinkedIn Founder Offers Tips on Entrepreneurship
"Having a great product is important, but having a great idea for product distribution is more important."
When Reid Hoffman talks about entrepreneurship, we should listen.
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Brands aren’t just present on social networks anymore; they are actively engaging
When social media started becoming popular, companies took strides to make themselves present on these networks.
However, many marketers weren’t
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Audience of Experts Awaits on SIPA Listserve
Today’s quiz question: Where did I find the following five discussion fragments?
On hiring managing editors:
I can't imagine any single test to give a managing
Inbound marketing proves to be the cheapest lead generation tool for online marketers
Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,
