Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

Keynote Presentation

Our Managing Digital Transformation Keynote Presentation will feature Bryan Welch, as he shares strategies for legacy publishers that have helped Mother Earth News find success in the digital age.


-Content Marketing Strategy Workshop and Certification Exam: Learn the seven principles of a highly successful content marketing strategy and qualify to take our certification exam free of charge.

-SEO Workshop: Discover how to perform keyword research that will leave you with an advantage over the competition.

-Social Media Workshop: Gain tips and techniques for attracting more website traffic with Twitter and Facebook.

General Sessions

In addition to the Managing Digital Transformation Keynote Presentation, these following sessions will bring all attendees together for information relevant to all our publications.

-Digital Native Roundtable: Meet eight twenty-something professionals and gain an in-depth understanding of how digital natives are different from those over the age of 30.

-Decoding Google: Stay current with algorithm changes that affect the way audience members find our content in Google.

-Idea Blast: Find new concepts online publishers are experimenting with to bring more innovation to their media brand.

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

Management and Innovation Sessions

-Creating Little Blockbusters: Experience how savvy online publishers are creating digital products that become an additional source of significant revenue.

-Hiring the Best People: Learn a proven methodology for hiring employees that will fit within your company’s culture while being the right candidate for the job.

-Designing & Managing Magazine Websites: Acquire the knowledge used by online publishers to create well-designed magazine websites.

-Usability Testing: Discover ways to test your website for higher conversion rates.

Editorial Sessions

-Online Editors Roundtable: Ask questions and share experiences with an array of veteran online editors.

-Blogging for Editors: Discover blog archetypes used to increase editorial efficiency and audience engagement.

-Email Copywriting: Gain copywriting tips that have resulted in higher open rates and conversions.

-Headline Writing: Receive headline guidelines that are proven to intrigue viewers and increase click-through rates.

Marketing Sessions

-Audience Development Roundtable: Learn the most successful ways online publishers are building larger, more engaged audiences.

-41 Ways to Build Email Circulation: A bigger email file means more potential revenue; learn how dozens of methods for achieving this goal.

-Email Newsletter Optimization: A well-optimized email newsletter will keep users subscribed while helping you determine what components of your newsletter are most popular.

-SEO Campaign Management: If you want to bring more attention to your freemiums, you absolutely need to learn how to execute our SEO campaigns.

In addition to this comprehensive agenda, the Mequoda Summit East 2011 will feature over a dozen networking opportunities.

The first day of the Summit will consist of bonus workshops and our Gold Member Dinner, where the annual Rocket Award will be given to the publisher of the year.

Our second night will feature the Digital Native Reception & Dinner where all attendees will explore how to prepare their media business for a future dominated by digital natives who grew up on the World Wide Web.

If you are as excited about the Mequoda Summit East 2011 as we are, register now and receive the lowest possible price.

I look forward to seeing you in September.


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