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Tag: internet hub

What Does “Mequoda” Mean?

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.

Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is core to Nicholas’s approach to building website networks that includes seven specific website types.

A Mequoda Website Network includes a minimum of two websites, where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Mequoda is now used to describe a wide variety of Internet publishing and online marketing terms that extend the Mequoda philosophy.

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

Focus on Relationship Building with Customization

Email Newsletters Build Relationships and Communities

Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those individuals at a later date through alerts, blogs or email newsletters—i.e., building a relationship. If a website does not attempt to capture the visitor’s email address, the user may never revisit, and the relationship is lost. Some website archetypes are more oriented toward relationship building than others.

For example, a simple brand-building website, where the purpose of the site is to deliver a message about the company or product, could have some level of success without doing a great job at relationship building. On the other hand, relationship building, along with attracting traffic, is a primary mission of an Internet hub. An Internet hub that doesn’t do a good job of relationship building would be considered a failure.

One Good Reason Not to Have a Membership Website

Membership websites require content and effort – don’t attempt building one if you haven’t got either

While a Membership Website can be a profitable addition to a publisher’s online strategy, the decision to launch one must be carefully considered. If the publisher has been sponsor driven print, a Membership Website may be a bad idea unless the publisher can come up with some clever way to populate both a free website and a paid membership website.

Your free website includes your blog. Some publishers only repurpose print content, while many others create fresh original content to publish on their website, or Internet Hub as we like to call it. Your Internet Hub is the face of your brand. It tells people exactly what type of quality your content has, and whether it’s worth spending money with you.

Notes & Quotes from Mequoda Summit Boston 2009: Titling, Targeting and Tagging Online Content

Content marketing tips for online editors on tagging, targeting and titling online content

“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept makes your Internet hub the marketing nexus of your brand portfolio,” said Don Nicholas, opening the session Titling, Targeting and Tagging Online Content.

What Nicholas noted, was that most editors don’t think that optimizing content is part of their job. What editors are learning quickly (or should be) is that tagging and search engine optimizing titles and content should be the number one priority as an online editor.

Internet Hub

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue.

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

A Style Guide for Posting Repurposed Content

Titling, categorization and tagging rules for online publishing with WordPress blogs

When publishers pull apart their archived content and start putting it up on their blog, they have a variety of style options to choose from when posting.

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.

Online Publishing Jobs: Who Makes a Great Online Editor?

Marketers and Editors are jointly responsible for attracting and retaining a robust online audience

By now you should know that the definition of an online editor is not that different from an online marketer. In fact, if your online editors don’t have a little marketing in their blood, your online business could be at risk in the coming years (if it isn’t already).

Why Google Loves Internet Hubs

How Google chooses to rank sites on broad phrases like “investing advice”.

How to Sell Sponsorships On Your Website

“Every online publisher takes advertising, the question is ‘from whom'”? – Ed Coburn, Publishing Director at Harvard Medical School

Is Your Company Ready for Web 2.0?

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches.

Website Network

A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating one complex website into several simple websites increases usability, which drives user satisfaction, brand loyalty and long term profits.

Mequoda™

A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily” which is core to Nicholas’s approach to building website networks that includes seven specific website types. A Mequoda Website Network always includes a free Mequoda Internet Hub surrounded by one or more Mequoda Website Satellite Archetypes.

Internet Marketing System

The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a robust multi-channel database marketing program. The 13 media sources sitting under the hub are paid and free sources a publisher can can utilize to drive people to the company’s all-important Mequoda Internet Hub.

Internet Hub

A simple, easy-to-use website that offers users free content and community in return for registration and brand loyalty. The website earns money by referring loyal users to one of more Mequoda Website Satellite Archetypes in their Mequoda Website Network. The hub’s primary goal is to build a permission-based email, bookmark or RSS relationship with each visiting user.

Website Business Models that Work

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online

Topics That Sell & Increase Visitor Conversion Rates by Lining up Products with Topics

Launching a blog on your Internet hub that’s loaded with content means that sometimes you’re so busy giving stuff away, you forget that your topics should still be selling something.

Is a Social Network Right For Your Online Publishing Business?

Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social network theme. Social networks are incredibly popular and drive huge amounts of traffic, but the challenge we’ve seen is that when users are on social networks, they don’t tend to click on ads or buy products. They’re there to socialize and don’t seem to be very responsive to other offers.

Best Business Models: The Positive Effect of Business Models that Work

Two standard business models that support the long tail and make money online

Raiders of the Lost Content

The Quest to Unlock the National Institute of Business Management Archives

Five Deadly Membership Website Mistakes

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website

What does your “front door” look like?

How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online.

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir Media Group and Bryan Welch of Ogden Publications. The panelists talked about their multiplatform strategies, where their content originates from and how they view the Web as central to their strategy.

Live Coverage: Mequoda Summit Session 3 – Generating Website Revenue

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online.

Using Paid Media to Build Email Circulation

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists.

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.

How to Start and Run an Effective Online Marketing System

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships.

The Importance of Article Landing Pages

The objective of the article landing page is to be picked up by search engines, capture the user’s interest and lead the user to a transaction.

Most website users are familiar with organic landing pages. Whether on an Internet hub, a retail site, or a membership website, organic landing pages contain content that is of interest to the user.

Generally, organic landing pages are wide open and full of content that the publisher has designed to be attractive to users and search engines. Essentially, an organic landing page is trying to get an Internet user to find it using the Google, Yahoo and MSN search engines.

Leveraging Passionate Audiences

This Mequoda System Operator has an audience that is fostering its own online community

Note: This is part four of a five part series on the Mequoda Publisher of the Year nominees. You can tell us which new Mequoda System is best serving its audience by clicking here to vote.

One of the greatest blessings that an online publisher can hope for is a highly engaged and enthusiastic audience. A passionate audience reads more, buys more and participates more. And if there is one audience that has passion, it’s knitters.

Relentless Innovation is Coming Online

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft family to sell him Dow Jones & Company for $5 billion last night, essentially merging the company with his enormous News Corporation.

Website Designs that Pay

Specific guidelines for retail and media websites

When your publication is online it should be on a network of websites, not a single website.

Yesterday we discussed that one of your websites should be designated as an Internet Hub—a website devoted to accepting and generating website traffic.

But what about the other websites in your network? The ones that should be monetizing customers and fulfilling other strategic goals?

Profitable Website Strategies

Create interweaving websites with specific strategies

When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?

The distinction is very important.

Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.

One of those websites should be entirely devoted to drawing website traffic, while others sell products or generate leads for affiliates.

List Building and Monetizing

Online marketing works best with a solid foundation that builds lists

To have a solid online business, you need a solid online marketing system.

How solid is your online marketing? Is it really a system? Or is it just a few disjointed tactics?

A true marketing system is a concerted effort that acquires, builds and monetizes customer relationships.

It’s easy to say “build a list, satisfy the customers, and start selling products,” but it is harder to develop a system that will do it continually.

Higher Revenue from Full Systems

You need a full marketing system to maximize revenue

Let’s face it: Internet marketing is complicated.

It’s based in a constantly evolving environment and requires a comprehensive system to be effective.

As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.

Hubs attract users and capture their information for your marketing file for later monetization.

Setting up and designing your Hub is a large part of what we call Phase 1 of an Internet marketing system’s creation.

Top 100 Media Blogs in the United States

The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.

In the sprawling and volatile blogosphere, mining for a gem of a site is hard work. That’s why the Mequoda Research Team created the free Mequoda Blog 100. Mequoda has identified the top 100 media blogs in the US to show our readers how the best blogs run their websites.

How Good are You at Using Print to Drive Website Traffic?

Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic

All publishers must have a plan for driving website traffic, whether that’s to beef up page views or to get people to purchase products, including access to a membership website.

Internet Marketing Strategy: Acknowledging that Consumers Hate Ads

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.

The Hybrid Website Archetype

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface.

The Brand Website Archetype

Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur.

The Lead Generation Website Archetype

Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead.

The Classified Website Archetype

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter.

The Retail Media Website Archetype

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.

The Membership Website Archetype

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

Using Website Archetypes to Optimize the User Experience

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.

Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has analyzed more than 2,000 media websites and concluded there are seven primary archetypes. Each of these seven archetypes has many sub archetypes that represent significant variations in information architecture on the primary theme.

Using Internal Print Media Merchandising to Drive Website Traffic

Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.

A Simple Test to Validate the Success of One-Shot Products

If you take a close look at the Media Pyramid, you’ll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal products: books, eBooks, CD-ROMs, DVDs and other one-shots. If you question the value of one-shot products sold online, try this simple test…

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