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Tag: joe ripp

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

From Time to … Coca-Cola (!), the Latest News From Publishing Sites

What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they can’t be where the consumer experience and audience development end. Far from it. As multiplatform magazines, Mequoda Members know that the homepage is a portal.

Options for Publishing on Social Media Keep Expanding

If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts keep getting moved, albeit in a (mostly) good way. Just when you think you have things figured out, somebody comes up with another networking and sharing concept that could add another layer to your content distribution strategy.

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Digital Publishing Market News: Time Inc., Harris, Bisnow, and More

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still

Magazine Circulation Numbers: Niche Publishers, AAM, and More

Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.

For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.

Magazine Industry Trends: Audience, Digital Ads, Paywalls for Online Content

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in large part because of the MPA’s annual gathering in New York City. This news centers on audience development, digital advertising, and monetization strategies that funnel

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.

They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.

Digital Magazine News: Time Inc., Wired.com, New Republic

Digital magazine news about multiplatform strategy, increasing website traffic, mergers & acquisitions, and white papers and freemiums is what we love to share with our Mequoda Members and visitors to our website.

Luckily, we have sources like FishbowlNY to draw from. Let’s take a look at some recent articles on industry goings-on, starting with one of our favorite, most fascinating topics of 2015 — the Time Inc. digital renaissance.

Digital Magazine Editions Now Account for Quarter of Circulation

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.

But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.

MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.

Will Users Pay for Online Content?

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
“So I’ve figured out how to get traffic — how do I make money?”

That’s a genuine quote from a new Gold Member, and one we hear often, although usually without the “I’ve figured out how to get

Tons of Publishers’ News: Time Inc. Digital, Rodale, Niche Media, and More

Latest publishers’ news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn’t have it any other way. Keeping tabs on the activity of other digital magazines and media companies makes for an instructive exercise in both inspiring stories and cautionary tales for

Data-Driven Publishing Steers Time Inc. Digital Course

Big data is a big term, but there’s not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use the information that consumers provide. It’s that simple. Brands can take this mandate in cynical directions, but they can also improve user experience by personalizing products and tailoring content for enthusiast audiences. Data-driven publishing puts digital magazines in a prime position to do just that, and Time Inc. digital is making a push to become the best in the business, especially after hiring Chief Data Officer JT Kostman.

MinOnline recently ran a fascinating interview with Kostman – let’s start there today!

Publishing Technologies: Best Practices From Top Digital Magazines

Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers are handling the tech challenge. In addition, they examine how Time Inc. digital has evolved since spinning off from Time Warner last year. Plus, an article on what impact video is having on the line between editorial and advertising. Let’s get right to it this week with some high-quality coverage!

New Adobe Publishing Platform Coming Later This Summer

Adobe publishing is a pricey option for publishers, but many believe the company’s products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members to that platform, there’s no doubt that we have tremendous admiration for the Adobe DPS, which offers a full array of tools for digital magazines. Talking New Media recently covered the announcement that the latest Adobe publishing platform – originally billed as Adobe Publish but now back to the line’s original Digital Publishing Solution – will be released this summer. In the meantime, a beta version is seeing release. TNM also discusses some interesting new moves from Time Inc. digital and Rodale.

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

‘InStyle’ Gets A New Publisher

Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication.

Time Reporters, Writers Ranked by Value to Advertisers

The recent revelation that Time Inc. is ranking its writers based in part on their work’s value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from the Newspaper Guild – which had been provided with it as rationale for layoffs at Sports Illustrated – that includes criteria for Time reporters like “Quality of Writing,” “Impact of Stories/Newsworthiness,” and “Produces content that[‘s] beneficial to advertiser relationship.”

Time Inc. Spinoff Will Mean Challenges

With its split from Time Warner official as of last Friday, Time Inc. now faces an uncertain future as the largest magazine publisher on the planet, with 95 brands to nurture and grow.

Latest Moves: Magazine Publishing Teams

Mediabistro’s FishbowlNY reports on a busy week in publishing personnel comings and goings – at Ebony, Cosmo, Time Inc., and more.

What is Guest Posting Good For Now that Matt Cutts Says No?

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you’re using guest blogging for SEO purposes, you’re a black hat. Cutts writes, “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because

People Heads To TV

It looks like Time Inc. CEO, Joe Ripp is at it again. It’s been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark Productions. New York Post’s Keith J. Kelly writes,

More Magazines Are Betting on E-Commerce

A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would be associated with digital subscriptions or which ancillary products would develop.

InStyle Goes Retail With Nine West

Another savvy publishing partnership to report. USA Today reports that InStyle Magazine and Nine West are collaborating on a new shoe line. According to Olivia Barker, “The flippable fashion fixture is going off the page and offline, collaborating with Nine West on a collection of pumps, flats and booties priced from $79 to $149.

TIME Doesn’t Know What to Do With All This Traffic

Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines, focuses on creating a niche product like any of our clients or followers who implement the Mequoda Method, even if the scale is a bit different.

Bezos Signals the Changing of the Guard?

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be the sole owner of The Washington Post and it will go back to being a privately held company once the deal goes through.