Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication.
InStyle is the magazine, and it has hired Nina Lawrence, most formally of The Wall Street Journal. While at WSJ Lawrence was in charge of the in-house native advertising agency WSJ Custom Studios.
Women’s Wear Daily covers the story of Lawrence’s hiring. “Her appointment signals a new direction for InStyle, which is in the process of becoming more digitally nimble and e-commerce-friendly.”
According to Joe Ripp, the CEO of Time Inc., from the WWD article, “In fashion, we are bringing together a content, services and commerce platform under the InStyle umbrella.”
Lawrence is taking over for Karin Tracy, the president and publisher who had been with InStyle for the past year.
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