Digital publishing news for August 13, 2013
Another savvy publishing partnership emerged recently: InStyle and Nine West are collaborating on a new shoe line. According to Olivia Barker of USA Today, “The flippable fashion fixture is going off the page and offline, collaborating with Nine West on a collection of pumps, flats and booties priced from $79 to $149. The line, 10 styles in 26 colors and fabrics — from stiletto leopard calf hair to flat black suede — launches today, available for pre-order on Nine West’s website. The footwear officially goes on sale, online and in 16 Nine West stores, Aug. 16.”
This is the first time InStyle has ventured into the retail world and is also the first time Nine West has partnered with a magazine. InStyle Editor in Chief Ariel Foxman knows his readers are,”clamoring to have our expertise and service in more places.” He then goes on to say that they are always open to more partnerships, but he states “it can’t just be a random expression of the brand and hope she comes. It has to be thoughtful.”
Time Spinoff On Hold
minOnline reports that Time Warner’s separation from Time won’t happen until after the new year. Steve Cohn writes, “The reason is to give incoming Time Inc. CEO Joe Ripp more time to acclimate and set strategies once he starts after Labor Day. Ripp’s hire was not made until July 22 after overtures to Minneapolis Star Tribune publisher/CEO Mike Klingensmith and possibly others were turned down.”
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New iPhone in September?
AllThingsD has a new report that Apple will be debuting a new iPhone on September 10th. Ina Fried writes, “One of the key questions is whether Apple adopts a new tactic to address the midrange of the smartphone market. Historically, Apple has gone after those customers by offering its year-old and two-year-old models for $100 and $200 less than a new iPhone. However, there has been a great deal of talk that the company will debut a new lower-cost iPhone alongside whatever update it has in store for the current iPhone 5.”
Brands Are Taking Advantage of Instagram Video
Mashable business reporter Seth Fiegerman has a new article on how brands are using Instagram’s new video functionality. First, its important to know that the latest update to the Instagram app gives users the ability to upload video from their phones. This is huge news for publishers with archives of video. Your video teams can now re-cut footage to fit Instagram video specs and upload professional looking video as promotions. Figerman talks to Rachel Tipograph, director of global digital and social media for Gap, “Brands can now be more playful by producing Instagram video content designed for the network, but also in service of business needs.”
Instagram videos have a max length of 15 seconds so publishers need to get creative. With around 65 million monthly active US users there is lots of potential to establish connections with your brand.