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Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Pages that Maximize Email Conversion Rates

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs

Download our free report Rapid Conversion Landing Page Optimization Guidelines now

Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the content and products you produce.

Therefore, building and maintaining the database is crucial to the success of an online publication.

Write Better Landing Page Headlines with a “Big Promise”

Attempt to fix a problem when you choose the Big Promise headline for your landing pages

A great headline is really an advertisement for an advertisement. It grabs the reader’s attention with such force that they can’t resist reading the next sentence. They read your headline and think, “I need to know what comes next”, much like an episode of LOST.

OK, perhaps that’s a bit of an exaggeration, but I can tell you that a bad headline won’t get your potential customers anywhere, and it most certainly won’t get them off “the island”.

SEO Campaign Management and Free Reports

This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers

(Nationwide)—Creating a free report, setting up a rapid conversion landing page for the free report and promoting it is a great way to build your email newsletter subscriber database.

Free reports are a big part of SEO campaign management because the information in the report is what will intrigue visitors. They will then need to enter their name and email address to receive the free report. You can use that contact information for future correspondence involving editorial content and related products.

Why an Article is a Landing Page & Why You Should Care

Identify your landing page templates and discover why articles are your #1 best sellers

Landing page templates aren’t just for taking names and selling products. Those are steps #2 & #3. Some landing pages, like an article landing page, is the introductory first step that convinces them to move on.

There are lots of landing page templates out there. After all, when someone puts in a keyword, you’re hoping they’ll “land” on your site one way or another. If you’re doing it right, every page on your website also either captures an email address or sells a product.

6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers

Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All jargon aside, the point of this page is to collect an email address by offering away a free product.

The more value these landing page create—and deliver—the more effective they are at growing the database. A Rapid Conversion Landing Page can be long or relatively short. It can tell an entertaining story, as does the RCLP for the Program on Negotiation at Harvard Law (link below).

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The Article Landing Page Template

One of the twelve landing page templates found in our 12 Master Landing Page Templates free report

Download our 12 Master Landing Page Templates free report now

As an online publisher, I was happy to see our publishing schedule increase. We are now releasing more content on a daily basis so our audience, new and old, can stay current with information vital to successful online publishing and marketing.

A more frequent publishing schedule also helps in the world of organic search engine marketing. Each article we produce contains keywords so search engines will pick up the content.

To publish articles, we use an article landing page template. The article landing page is required to do two things. First, it must attract targeted website traffic. It does this by including the keywords as mentioned above. Secondly, it must be able to convert visitors into email subscribers, registered users or preferably, buyers.

7 Great Ideas for Writing Free Reports

Create a giant archive of robust free reports for optimal SEO Campaign Management

Sometimes publishers know that they should be giving away free content in order to build their email list, but have no idea what to use for content. Should they create new content? Repurpose old content?

If you’re repurposing old content (and we suggest that you do), it’s a whole separate battle to try and come up with themes for your free reports.

How Many Landing Pages Do You Have?

You may have more landing pages than you think

I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.

After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around this time.

He was talking about his landing page. Yes, “landing page” in singular form. I allowed him to finish his thought then chimed in.

Ways to Increase Website Traffic to Free Products

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase website traffic to free products. They include:

Free SEO Copywriting Handbook from Mequoda Group

This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.

(Nationwide)—For website pages to reach high Google rankings for specific keywords, they have to be include meaningful, useful copy and an array of targeted keywords and phrases.

In order to gain a competitive advantage, online writers need to first realize that more people than ever are using the Internet to find informational content. Second, it’s important to realize that all website pages are potential landing pages for your website.

New Email Marketing Trends

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.

Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try Audacity, FeedforAll or Easy Podcast.

Next, create a rapid conversion landing page. This is where users will “land” to download the podcast. The RCLP should be keyword-rich and highlight the content of your podcast.

Build Email Marketing List Circulation with Podcasts

This free report from Mequoda Group teaches how to use podcasts to build an email marketing list

(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which they disseminate information should utilize this medium.

Podcasts aren’t just for the 30% of the population who are auditory learners, although it is likely more important to the people who fit into that category. Podcasts are for those who are on the go or those who prefer to listen opposed to read content.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Developing a Successful Internet Marketing Strategy

Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.

We’re all about free advertising but the fact is, paid media works. And sometimes it’s easier to buy website traffic than to rely on free media. A further advantage of buying traffic is that the publisher can pretty much control where and when the traffic will land on the site.

Five Tips for Keeping Visitors on a Website and Getting Them to Take Action from Mequoda Group

This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages

(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.

Below are five tips that should be kept in mind while creating sales letter landing pages and working to keep visitors on the website:

A Simple Formula for Maximizing Landing Page Conversion Rates

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

Understand the Language of Landing Pages for Free from Mequoda Group

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include conversion architecture throughout your entire site if you plan on converting website visitors into free email newsletter subscribers.

The following components of landing pages should be considered and utilized to their fullest if you want to have the power to convert website visitors into email subscribers. These include:

Re-Define “Landing Page”: It’s Every Page

Discover new landing page templates when you re-define “landing page”

Many people think that a landing page is just one type of page.

Actually, many pages on your site are landing pages. If a web surfer arrives at your site via a search engine or via targeted traffic, such as a link in email, that person is “landing” on your site.

Where do they end up? On a landing page, of course.

A landing page is an indispensable component of your online marketing campaign. We define a landing page as any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

Setting up a Landing Page’s Meta Data

Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first

Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can find it in search engines?

Having a great landing page doesn’t just mean writing good copy and search engine optimizing your content. It also means having a clean and elaborate back-end that lives up to the copy on the page.

Build a Valued Database of Subscribers with Proper Landing Page Optimization

This free report from Mequoda Group will give you best practices on creating landing pages that convert visitors into email subscribers

5 Steps to a Successful Online PR and Link Building Campaign

Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.

Now that the public can read press releases directly on various Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must be keyword-rich and provide links back to your site or article.

Learn How to Implement an Internet Marketing Strategy Model that Uses Free Content to Drive Online Traffic

Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base

(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers who receive fresh content from the publisher on a regular basis. The ability to reach an audience through emails helps to create meaningful relationships while also developing a potential revenue stream.

Week In Review: July 26th, 2010 – July 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Ways to Get 100% Google Visibility for Landing Pages While Engaging in SEO Campaign Management

This free report on SEO campaign management discusses ways successful online publishers are using niche terms to receive 100% search engine visibility

Designing Rapid Conversion Landing Pages for Successful SEO Campaign Management

Nine steps for converting visitors into subscribers during SEO campaigns

A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email subscribers and aid in your organic search engine marketing work.

Each free informational product you produce needs an RCLP that you can begin to build after your keyword research for the topic is complete, and before you release the product to your email list.

Week In Review: July 19th, 2010 – July 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Learn How to Use Multi-Media Content to Intrigue Readers and Keep Them on Your Sales Letter Landing Page

This free Landing Page Handbook offers insight on creating sales letter landing pages that sell

Have You Read Our Landing Page Handbook?

If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?

Action, action, action!

I can’t say it enough… Sales letter landing pages are about getting your reader to take action.

If you focus the content of your sales letter landing page on a topic and the single intention of convincing the reader to convert, then you’re starting in a strong place.

Our free Landing Page Handbook: Creating Sales Letter Landing Pages that Sell contains 12 best practices for creating landing pages that sell, be it a paid product or a free one.

Free Online Press Release Guidelines

Learn how to successfully create and distribute press releases

SEO Press Release Guidelines Re-Released with Some New Content

Let the world of online users know about your story

The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.

Along with that, the mediums that can be utilized to promote have grown. Dozens of press release distribution websites are available throughout the internet, many of which offer free options for publishing and distributing your newsworthy stories.

Content Scheduling for Content Marketing

Structuring your content will help reduce your weekly stress and increase lead generation

If you’re experiencing a headache with your content creation, it’s time to focus on the content you’re putting out and the time frame in which you’re doing it.

To do this, build a new editorial calendar to put everything in perspective.

I am currently in the process of doing so myself. Every few months my current editorial schedule comes to an end. I typically have the ideas in my head of what needs to be created and when to do it, but putting it on paper – or an Excel document – makes it much easier to remember and keep up-to-date.

To do this, build a new editorial calendar to put everything in perspective.

I am currently in the process of doing so myself. Every few months my current editorial schedule comes to an end. I typically have the ideas in my head of what needs to be created and when to do it, but putting it on paper – or an Excel document – makes it much easier to remember and keep up-to-date.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

The Merits of ‘Week in Reviews’

Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash, publisher, Capitol Information Group, on a recent SIPA online forum.”The format is typically five headlines and teasers representing the single topic stories that ran Monday through Friday. In our case, the WIR goes out on Friday and covers the Monday through Thursday stories while also running a Friday ‘story’ that’s really a link to a sales letter landing page.”

How to Incorporate SEO Copywriting Into Your Press Releases

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases are picked up by search engine features like Google News and Yahoo! News.

The press release factor can play a huge part in gaining incoming links and reaching the correct audience for your news. The more quality links you receive, the better reputation your content will have. The more audience members exposed to your content will likely mean more traffic and more conversions.

SEO Copywriting Tips for Writing and Optimizing Landing Pages

Building communities based around keywords related to your business will end up benefiting everyone involved

Website Design Review of America’s Test Kitchen

We explored America’s Test Kitchen to see how it held up to the Mequoda Website Design Review Scorecard. America’s Test Kitchen is the “Uber” brand for multiple magazines, a TV show and a number of products. We use the Mequoda Website Design Review Scorecard to evaluate the website component of their overall strategy.

1. Strategic Intent: A

Strengthening Online PR Efforts with Email Newsletter Best Practices

Tips shared by Jeanne Jennings at the SIPA Conference in Washington, DC

Brilliant Strategies Used by Online Publishers to Develop Their Audience

Last chance to sign up for our Building Email Circulation webinar

Taking Your Time with Content Marketing

A long-term strategy may be your best bet

Building Email Circulation with Paid Search

See how the external source of pay per click (PPC) may benefit your online business

Online PR Tips, Tricks and Traps

Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques

Using Podcasts for Building Email Circulation

Podcasts are an external source that can help build email circulation while delivering content through the desirable medium of audio

Website Design Review – Business Management Daily

Business Management Daily has a strong online presence with a user-friendly website

What Every Online Journalist Should Know About SEO Copywriting and Achieving a High Ranking in Google

Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting

Are You on the Right Page with SEO?

SEO copywriting advice on positioning your content

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

Content Marketing Strategy – Website Component

How to convert visitors into email subscribers

Week In Review: April 19th, 2010 – April 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…