Content Marketing Strategy – Same Goal, Different Route

Content Marketing: you’ve got questions, we’ve got answers

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? It does not use ‘in your face sales pitches’. Instead it promotes, by creating valuable content that attracts and engages your target audience. The goal is still the same – to drive the customer to action, which can involve the purchasing of  your products, services or memberships.

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Content Marketing FAQ’s

What is content marketing?

According to Wikipedia, “content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.”

Is content marketing a fad?

No, the concept behind content marketing has been around a long time. People long for reliable answers from reputable companies. The Internet is now the vehicle that allows people to find “expert answers” in less time, but you still have to prove to them you are an expert in your niche.

Is content marketing only about giving away free content?

Yes, the foundation of any content marketing strategy is: to get customers you must give away free content. Which is something Mequoda has been teaching for years.

How will content marketing help my company increase revenue?

Your content marketing strategy should provide relevant, compelling, and frequently updated information to your target audience. If you continue to deliver valuable content that benefits your customers, customers will reward you with their business and their loyalty. This will improve website traffic and landing page conversion rates which increases revenue.

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