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Tag: mother earth news

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

Learn a Proven Method for Improving Subscription Revenues

All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing and publishing success. But only if you hurry and register for the Mequoda Subscription Marketing & Publishing Intensive. If you register today, you can still save $300

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Strategy Spotlight with Don: How Pricing Affects Sales

Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

Bryan Welch on BtheChange.com Launch, Niche Strategy, and More

We can’t think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email exchange with Bryan Welch, a paragon of niche strategy and an official Mequoda Master we’ve admired for a long time.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

Republishing Content the Right Way

Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn Pulse.

If you’re a SEO-savvy publisher, you’re probably thinking, “what are they, crazy? Have they lost their darn marbles?”

Well, truthfully, Verge aren’t exactly getting eyeballs based on SEO anyway— they’re a news site (ie: they work harder for the same eyeballs as evergreen publishers……oh, burn.)

Mobile Magazine Publishing Demands Data, Tech Chops

The promise of mobile magazine publishing is no mirage — it’s just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the Holy Grail for digital magazines looking to expand and solidify their digital business.

But there are many questions. Mobile app or mobile web? Handle tech in house or hire vendors? Which cross-device analytics to focus on? Which software and code to use?

Publishing Executive covers at least a couple of those questions in recent articles. Let’s start the week by taking a look at the answers they came up with!

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

Publishing Events a Point of Emphasis for New Ogden CEO

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

Bryan Welch, Mequoda Master, Resigns from Ogden to Head Up B the Change Media

Let’s start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.

Bryan Welch, Gail Odeneal Inducted into the Mequoda Hall of Fame

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week.

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

What Matt Cutts Taught Us About Guest Blogging for SEO

Yesterday I read Matt Cutts’ new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that many of our clients guest blog, so I wanted to just clear up how his response applies to you, the legacy publisher.

Revealed: The Mother Earth News Trifecta of Email Success

It’s no wonder Mother Earth News saw a 70x increase in revenues with enlightened email tactics in design, strategy and community

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

The Opportunity to Ask Experts Tough Questions on Digital Magazine Publishing

Mequoda Alumni, what are your most memorable parts of past Summits?

It’s hard to choose the most memorable moment from past Mequoda Summits; there are just too many options to pick from.

Like, for instance, at the Mequoda Summit East 2011, when we debuted the video of our Digital Native Survey. All attendees were present, and they seemed to find great interest in our findings.

Bryan Welch Discusses ‘Content as Compost’

Bryan Welch, Publisher and Editorial Director at Ogden Publications, supplied the Mequoda Summit East 2011 with great information for online publishers

Bryan Welch’s keynote presentation Managing Digital Transformation at the Mequoda Summit East 2011 made me realize that there’s never been a better time for storytelling.

Online publishers have an array of digital mediums to share their content and stories, and the savviest among them are taking advantage of it, building databases of audience members and bringing high-quality content to the masses.

Last Chance to Register for Mequoda Summit East 2011

Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing and content marketing

It’s beginning to feel like fall in New England, which means two things: the leaves are about to change, and it’s time for the Mequoda Summit East 2011.

There is genuinely a correlation between the two. The colorful leaves signal a change in season and the Mequoda Summit East 2011 will address change that is taking place in the online publishing industry.

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

Mequoda Summit East 2011: Last Chance to Save

Early bird pricing for the Mequoda Summit East 2011 expires on July 31st

Register now for the Mequoda Summit East 2011 and receive the lowest price available

Dear Publishing Professional,

It is that time again to start considering your place at the Mequoda Summit East 2011. If you want to join an intimate group of knowledgeable online publishers so you can begin adopting best practices that have led to success.

Keeping Up with Accelerating Digital Change

Discover how to prepare for the digital future

In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the first time many online publishers even considered HTML5 and the ramifications of not utilizing it in future website design.

Frankly, with all the changes that take place, I can easily understand how even the most successful, professional individuals can let valuable information slip past them.

Editorial Management: The Life Cycle of a Product

The seven audience development steps of a successfully repurposed product

The good folks over at Mother Earth News have an admirable approach to thinking about content development.

“We think of an idea first, like energy-efficient lighting or solar power, and then we start asking ourselves how to best present that idea in a magazine article, in a blog or in a video. We think of the idea first, then we think of how to convey it to the various mediums that we have,” John Rockhold, Managing Editor told us, who increased his traffic 114% with free content.

When you start product development at the moment of “content conception”, you can decide your lead product, and where your original efforts might go.

Week in Review: April 25th, 2011 – April 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

2 Digital Revenue Home Runs for Mother Earth News

Bryan Welch answers pressing questions facing online publishers in 2011

I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.

Bryan is the publisher and editorial director of Ogden Publications and its flagship media brand Mother Earth News, a popular environmentally-conscience magazine on living “with little money and abundant happiness.”

IMAG ’10 Coverage: A Solid Product Idea and Several Tips from Ogden Publications

Bryan Welch shares his thoughts on improving revenue per audience member

Six Reasons Why Mequoda Systems Fail

These reasons may dictate the success of your online teams

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

A Few Ideas for Turning One Product into Ten

Ideas for an audience development strategy that re-purposes content for additional revenue streams

Is Your Company Ready for Web 2.0?

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches.

Is a Social Network Right For Your Online Publishing Business?

Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social network theme. Social networks are incredibly popular and drive huge amounts of traffic, but the challenge we’ve seen is that when users are on social networks, they don’t tend to click on ads or buy products. They’re there to socialize and don’t seem to be very responsive to other offers.

How One Publisher Increased Traffic 114% This Year with Free Content

It’s hard to find an idea that you can’t do something with online, says John Rockhold, Managing Editor of Mother Earth News.

MPA-IMAG Conference Coverage: Successful Multi-Media Publishing Strategies

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of DRG, Phil Penny of Belvoir Media Group and Bryan Welch of Ogden Publications. The panelists talked about their multiplatform strategies, where their content originates from and how they view the Web as central to their strategy.

Mother Earth News Media Network Case Study

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider

If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart publishers recognize that both the market and the medium are constantly evolving. The Internet forever changed the way thinking people consume information. It also presented new challenges and opportunities to savvy publishers and marketers.