An online publisher is someone that produces, distributes, and sells content online. Many traditional print publishers have become online publishers to create new revenue streams for their publications.
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.
Uncommon sense about when to link and how much to quote
Protecting intellectual property is every publisher’s responsibility
There is a firestorm of controversy growing over how much content can be excerpted
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into
[question]
You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
[question]
Can you please explain how to calculate the 5 ratios every online publisher should know?
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[answer]
Sure! Here goes:
Google Visibility Index
This is your estimated search impressions divided by total searches for a
[question]
Can you please list the URLs for the free tools I can use to discover the answers to those 9 questions every online publisher should ask themselves?
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[answer]
Sure! Here goes:
How
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
[answer]At the
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
It's the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or
Ceramic Arts Daily - Mequoda Online Publisher of the Year
Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic
This Mequoda System Operator has an audience that is fostering its own online community
Note: This is part four of a five part series on the Mequoda Publisher of the Year
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:
People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages
With People.com's online readership soaring to more
The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.
In the sprawling and volatile blogosphere, mining
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Great testimonials can be very persuasive. The value of member corroboration and its ability to get new subscribers to your membership website cannot be under-estimated.
Know this about the buying process:
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone's f*r*e*e email newsletter, then discover
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
The Motley Fool Website Provides Relevant and Engaging Content in a Readily Accessible Fashion, Combining Effective Use of Content Webification, Relationship and Community Building and Proper Navigation
Tom and David Gardner
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
A writer and publisher I know was making a good living with his simple, advertising-driven website. His topic is hot and his content is rich in keywords. His site includes
John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important
Recurring billing has been around almost as long as credit cards. You probably take advantage of some type of recurring billing to make utility, Internet hosting service, cable, or insurance
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any
