5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great
LinkedIn Founder Offers Tips on Entrepreneurship
"Having a great product is important, but having a great idea for product distribution is more important."
When Reid Hoffman talks about entrepreneurship, we should listen.
Carl Kravetz, Publisher of VidaySalud.com, will share his audience development insight during Building Online Partnerships
Publishing health-related content to the Hispanic community was the goal Carl Kravetz, Publisher of Vida y
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Insight from SES that will help your audience development efforts
Online publishers have an advantage that print publishers never had.
This advantage is Google, which affords many opportunities for publishers to build
Rewrite history with these editorial tips for bringing content back to life
Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing
Characteristics of the perfect digital magazine will be discussed at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I shared seven facts about digital magazine publishing from the MPA
Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va.
What was your first job out of college and how did you get into this business?
I worked as a
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
What is more important, content creation or content curation? Share your thoughts
There are varying opinions on the activity of content curation and where it fits into the world of online
The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today
Sign up right now for the Mequoda Summit West 2011
By looking at the sheet of registered
Video Strategy Starts With Being Open
Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a
Content is getting extended further to develop more revenue opportunities
The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011.
This report discussed
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
The Mequoda Key Metrics Dashboard will help you manage content marketing efforts
What criteria are you using to determine if your content marketing efforts are successful?
Many online publishers are having difficulties
Richard Lucas, Chairman, PMR Ltd., Krakow, Poland
What was your first job out of college and how did you get into this business?
I set up a business selling "new students in
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
Direct Mail Webinar to Show the 'Personal' Touch
Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Audience of Experts Awaits on SIPA Listserve
Today’s quiz question: Where did I find the following five discussion fragments?
On hiring managing editors:
I can't imagine any single test to give a managing
New insight on why mobile devices, tablets and desktops do not experience the same search queries
The options for engaging with search engines has changed as tablet devices hit the market
Why print is no longer sacred and why that's OK
Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the
Three strategies from our Content Marketing Made Simple webinar
In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships.
The fourth principle of a successful content marketing strategy
Bill Dugan, Vice President, StepByStepMarketing.com, Boston
What was your first job out of college and how did you get into this business?
My first job out of college was director of communications
Which words are you choosing to convince people to join your email newsletter list?
When someone comes to your website, your first goal should be to get them on your email
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Our Email Copywriting Basics free report will help you maximize email conversion rates
Download your free copy of Email Copywriting Basics now
Email is still a very popular online medium. It was
How to design your websites and landing page templates to keep visitors coming back
The "bounce" rate of a website is an annoying metric. When someone comes to your websites and
Tips From Speakers Coming to SIPA Munich
In just over a month, SIPA Munich 2011 takes center stage. Set for April 6-8, the conference celebrates and delves into the international strands
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
With Content Marketing Made Simple, you will discover how to leverage organic media
In yesterday’s Mequoda Daily, we focused on the third principle of a successful content marketing strategy: Organic Media.
Although
Statistics on email usage for mobile and social media users
Last week we discussed comScore’s “2010 US Digital Year in Review” and its findings on email usage.
To continue on this topic,
The new and improved Facebook Like button takes over the old share button
It's funny. When we start using social networks, we require a little adjustment period. We take small steps
With a new algorithm change, content farms are expected to suffer
Google announced recently that it has made a major change to its algorithm.
Before you start to worry, this algorithmic change