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Tag: publishers

Interview with Jessica Hostler de Sanchez, whose membership website is a treasure trove of helpful hints for overworked mothers

Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her sister, Brandee Hostler; her mother, Sharon Green; and her aunt, Vonnie Corsini. Together, they have come up with a subscription website that is brimming with important, useful, and interesting information that is intellectually, physically and emotionally stimulating.

Interview with Dr. Joanne Fritz, a marketer whose interest in the senior market has spawned a new membership website for companies that want to sell to seniors

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how.

Interview with David and Jill Stowell who provide online advice for tutors and learning center owners at a membership website

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise.

Interview: Steve Yankee of VideoBusinessAdvisor.com

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business.

Interview: Sam Knoll of MyVitaminGuide.com

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements.

Interview: Reg Hardy of BilliardsCrossing.com

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four websites. In this exclusive Mequoda interview, he reveals how he gets it all done and reminds us of the importance of customer service.

Interview: Dan McCormick of photographytips.com

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals.

Interview: Peter Hapgood of PublicPensionsOnline.com

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee retirement industry and launched PublicPensionsOnline.

Interview: Chris Parker, Co-Publisher of an Online Newsletter for Innkeepers

Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36 years later has his own country inn—plus a subscription website directed to helping others run a successful bed and breakfast.

Interview: LeaRae Keyes of The Nurse Entrepreneur Network

Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.

The Nurse Entrepreneur Network exists to help nurses who are or want to be entrepreneurs succeed. Its founder, LeaRae Keyes, has more than 25 years of experience coaching people to make life-style changes, alleviate their caregiving stresses, have more fulfilling lives, explore career alternatives, and achieve their goals.

Interview: Stanley Roberts, Review Membership Website Publisher

Interview with Stanley Roberts, a television videographer whose membership website publishes restaurant and lodging reviews.

When we first reported on We8There.com last month, we were in envy of this website and its business model, so we decided to ask its publisher for more details. His answers are candid, informative and entertaining.

Internet Media Review Launches Redesigned Site, Hires Seven Contributing Editors

Bristol, RI – January 26, 2005 – Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.

ClickZ.com Website Design Review

ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and Advertising Industry

Variety Careers Classified Website Case Study

Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In October 2004, Reed Business Information (RBI) launched its own branded job recruitment site, called VarietyCareers, and expects to make a significant impact on this burgeoning industry in the market segments that it knows best—media and entertainment.

How to test the viability of your idea for a pay-for-access online newsletter before developing it

In this scenario, inspired by Frank Kern, you send up a trial balloon and let your potential subscribers tell you what they want, if anything, from your proposed information product.

Twelve ways to kill your membership website

Internet publishing, like traditional print publishing, can be risky business. A very high percentage of new publications go under within a year of launching. Here are 12 mistakes that can lead to the early demise of your site.

Pros & Cons plus Tips & Tricks for Recurring Billing on your Membership Website

Recurring billing has been around almost as long as credit cards. You probably take advantage of some type of recurring billing to make utility, Internet hosting service, cable, or insurance payments.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Supplementing your member site content with book reviews adds credibility and revenue

Net sales for the entire United States publishing industry are estimated to have increased by 4.6 percent from 2002 to 2003 to a grand total of $23.4 billion, according to figures released last March (2004) by the Association of American Publishers.

Beyond Email: RSS and Subscription Site Success

Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.

There’s only one problem: the email must go through—but often doesn’t!

Internet Media Review Names WSJ.com Best Online Newspaper Marketer

With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.

Internet Media Review Names Bookreporter.com Best Online Book Marketer

Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites rated in the study do well, but would do far better if they followed a few simple rules.

DMA Launches New Website to Help Publishers Harness the Internet

Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI – September 14, 2004 – Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers.

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.

How to Ethically Increase Traffic to Your with Additional Domain Names

It is fine to register domain names that might increase your type-in traffic, but cyber squatting is definitely not acceptable. Here’s the difference.

No cost copywriting lesson from a wildly successful membership website publisher

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is an authority on his topic and a very savvy marketer.

Sixteen ways to sabotage your subscription website and stifle member renewals

We’ve all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don’t last very long in the member website business.

What is your membership website passion—to lead or to be led?

In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause.

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.

How to format attractive, easy-to-read, printer-friendly pages

Create “print and read” email newsletters

Many subscribers prefer to “print and read,” rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.

Seniors lead online growth and create opportunities for premium information sites

Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them. That includes savvy information product developers.

From magazine to book to subscription website: Is this a viable business model?

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.

The 12 commandments of publishing a membership website or online newsletter

Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished.

Trade Shows or Industry Conferences Are a Great Source of Content

New content for online publishers by covering trade show and conferences

Attendance is down at shows and conferences, making it more important than ever that you cover such events.

Your (U.S.) Tax Dollars at Work: Government Guidelines for Organizing and Designing Your Membership Website

Your (U.S.) tax dollars at work: A government report on research-based web design and usability provides guidelines for organizing and designing your membership website with the subscriber in mind