SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Affiliate Media Inc. is a two-time Inc 500/5000 award-winning online publishing company focused solely on the affiliate marketing space.
Affiliate Media Inc. is looking for a rock star Managing Editor for
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn't been
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that
[question]
What is a Negative Keyword?
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[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
And how text ads can be the uniting factor in the relationship
Humans and search engines are two completely different organisms living together in harmony with each other.
Or at least the
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords.
Mequoda Group's leading Gold Member is breaking new ground again
With nine mature communities, and the desire to add a minimum of three to four new online communities within the next
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation
SEO Campaign Goal - Write landing pages that tell Google to send you lots of
Five things you must do before launching a membership website
It would be foolish on the part of anyone to jump into a project without contemplating all aspects to be certain
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses
Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your
You'll find better keywords for your SEO copywriting campaigns once you start thinking like your customers
Over 500 changes will be made to Google’s search engine this year. As the algorithm
Where do great ideas for free reports come from?
Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact,
The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?
After reviewing literally thousands of media websites, we
Great online editors make for great online publishing
At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
Customer reviews generate popularity on the Internet
If you stumble across a new product online, or have been researching a potential purchase for weeks, a defining moment in the buying process
The key to content marketing is to let the content market itself
Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other
This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.
(Nationwide)---Paying attention to search engine optimization is the difference between
Clay Hall, CEO, Aspire Media, LLC, Loveland, Colorado
SIPA: What was your first job out of college and how did you get into this business?
Hall: Started publishing magazines while in college—Richmond
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
How to stay one step ahead of Google Instant
“Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter
A free downloadable PDF from Google that gives background on Search Engine Optimization
It’s great getting information directly from the source, especially when its valuable information.
Search engine optimization continues to be
Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami'
With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my
This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility
(Nationwide)---The best SEO keyword strategy for SEO campaign management is
If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links
Download a free digital copy of SEO Campaign Management Basics now
One
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Why all of your predicted search numbers are down - and no it's not Google Instant
Recently, we started noticing a decline in search queries for keywords when using the Google
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog
There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz
Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group
Download your free digital copy of Search Engine Optimization Tips now
I’m sure search engine optimization
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
Insight from the Mequoda Summit Boston 2010
Three panelists listed a series of publishing mistakes recently at the Mequoda Summit Boston 2010. As we all make mistakes, it’s very valuable to
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
This free report from Mequoda Group discusses tips on successful methods for SEO copywriting
(Nationwide)---The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article
