SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We've got #1 and #2 covered, come to the Mequoda Summit and be a
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Author landing pages showcase your talent and boost SEO
An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land”
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.
Fundamentally, there are only two ways for any business
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he
Online Editor & Publisher Job Description 2009 - Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the
How to write a white paper that dazzles the socks off of any first-grader
There's something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Why putting “quotes” around each term will help determine your keyword competition
A large part of what we teach in our keyword research process is how to look up keyword competition.
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the
An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters,
Finding a Balance with Online Publishing - The Free vs. Paid Conundrum.
Your book is done. Your website is up. How do you build book sales and web traffic simultaneously? How
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper.
Learn our Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers by downloading our FREE SEO Copywriting Secrets white paper.
Live Events
Internet Marketing Intensive
April 23-25, 2013 - New York City
SEO Basics & Beyond: Keyword Research & Campaign Management
June 5-7, 2013 - Washington, DC
Internet Marketing Intensive
July 24-26, 2013 - New
[question]
You talked a bit, over the course of this whole program, that every online publisher needs at least one dedicated online editor. Can you list some personality traits I should
[question]
In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American
[question]Is it better SEO to use underlines between words in URLs, or dashes?[/question]
[answer]Dashes, because while Google now considers dashes a space between words, MSN and some other search engines still