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Tag: social media campaign

3 Underused Sponsorship Package Add-Ons

If you’re not bundling these three drastically underused sponsorship package add-ons, then you’re leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine traditional print ad placements, digital ad placements, and better opportunities for the sponsor to be part of the story through native advertising and lead generation.
This

Adjusting Your Multiplatform Advertising Revenue Model for the Digital Age

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become more difficult. The market is saturated. Sponsors aren’t happy with websites crowded with ads as publishers try to grow revenue (and users aren’t happy with

How to Leverage and Sell Multi-Channel Marketing for Your Publication

How to leverage multi-channel marketing both internally and also to sell out your advertising packages

The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.

When a mother and daughter

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

Controlled-Circulation Publisher Finds Internet Success

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.

And when it comes to Farm Progress, we’re talking serious legacy publishing – a company founded in 1819 which publishes, among many others, Prairie Farmer, the oldest known continuously published magazine, launched in 1841.

4 Things To Remember About Building Loyalty in 2012

That’s why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email, or a sales representative was pushy, these are all things that can get put on blast on blogs and social networks; Sometimes by celebrities, authors and other influential people. If you think back honestly, how many times have you not bought a product, or not visited a restaurant based on a single negative comment you might have heard from a friend or through a Facebook post?

Community: Twitter vs. Facebook vs. LinkedIn

I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” I don’t know the woman who wrote it, Brenda S. Stoltz from Ariad Partners, but the ideas as so relatable that I couldn’t just try and make up my own version; I decided to elaborate instead.

Train to Be a Remarkable Social Marketer

Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

3 Things You’ll Learn During Our Facebook Webinar

Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social media marketing is based on loyalty instead of making a quick buck or generating a quick lead.

In our 90-minute Facebook for Publishers webinar, you’ll discover the only three things you need to know about Facebook marketing:

‘Tis the Season for Holiday Landing Page Templates

Landing page optimization tips for the holiday season

If you ever wondered whether or not you could build your email list by giving away free “holiday” themed products, the answer is yes. In fact, it’s recommended if you have the time to put into it and resources that you are willing to use within it.

For example, Knitting Daily offers several holiday-themed knitting items. Items like a poinsettia ornament and cabled globe ornament can be found on their site. These items are already free and downloadable.

If Knitting Daily wanted to come out with a holiday-themed eBook, they would need to take the following steps:

Creative Content Marketing Using Twitter

Learn how to use Twitter to sell your Books and eBooks

Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal approach. How? It could be from contests, quotes, or reviews. We’ve seen people doing some creative content marketing using Twitter.

Here are five examples to help create buzz around your books and ebooks:

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Successful Social Media Campaigns

Mashable listed 5 winners; what do you think makes a successful social media campaign?

Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an audience close, or scare them away just as quickly if correct communication isn’t established.

The best social media campaigns achieve a few things. They bring together a group of people interested in the same topic or subject. Interactivity is typically a big part of social media, and the activities surrounding it should strengthen relationships.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Five Ideas for Using Twitter to Sell Your Books and eBooks

Using the 140 character social media strategy to create buzz around your books and ebooks