Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
Some arguments point to “yes”
By now, most publishers are aware of Apple’s plan for digital publishing.
The plan has received mixed reviews so let’s take a look at what it will
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
A look at changes that may affect all print publishers
I just purchased 500 shares of UPS. Let me explain why…
Last week I was standing at the mailbox waiting for my
Apple’s 30% Take Triggers Outrage and Strategies
Let’s update where we are on the Apple “30%” issue. As you probably know by now, Apple announced a week ago that they will
Discover ways to make your digital endeavors more profitable
Publishers are always looking for new ways to generate revenue online.
Since the Internet is consistently evolving, new opportunities arise for publishers.
For the good of list-building: It's finally acceptable to add a little "POP" to your website homepage design
We don't like to call them popups; we like to call them "floaters".
Specifics for online publishers selling subscriptions via apps
No need to speculate on Apple’s approach to handling subscriptions anymore. A representative from Apple recently told app developer Texterity that publishers could
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
A Magazine Subscription Website Archetype is set up to build subscriptions for a related print or digital magazine and to provide access to issues of the magazine.
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
Sell more "gift" membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable
It's the holiday season, and consumers are frantically looking for things
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
Should we be expecting a mid-December release that brings a subscription model to the iPad?
Apple’s iOS 4.2 was released on November 23rd. It has been only a week since the
With 11 calls-to-action on the homepage alone, it's no wonder why Consumer Reports has no trouble getting subscribers
With thousands of probable Turkey fryer accidents happening yesterday, I thought it would
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
Sports and Profits Help UCG Gain Spotlight
We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a
This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.
(Nationwide)---There are a variety of website archetypes that can be utilized
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Subscription websites are gaining in popularity and this free podcast goes over different subscription website archetypes
Download a free digital copy of the Mequoda Digital Media Podcast: An Introduction to Subscription
Charging for Access More Than Open/Shut Case
The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the
Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?
If you tune in to the Mequoda Daily often, and I hope you
Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website
Register now for our Building Subscription Websites webinar, which will be presented
Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content
Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
And why it’s more important than ever to do so
Traditional print publishers are realizing the power and potential behind the Internet. As they saw their print subscriptions and profits fall,
Helpful tips on creating a website prototype before the actual building process begins
Before designing a website, it’s important to map out what the website will look like. If you don’t
The Boston Globe is joining the digital revolution
Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from Boston.com to BostonGlobe.com, and
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Some insight from Don Nicholas at the Mequoda Summit Boston 2010
The Mequoda Summit Boston 2010 kicked off yesterday with a rousing introduction from Don Nicholas, the Executive Director of the
This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content
(Nationwide)---The time of content marketing is now here. With content marketing comes three types
What is the reference website and why is it a subscription website?
The subscription website model is simple: pay-for-access.
Most subscriptions are sold on a time interval. One-day memberships
More Dumb Things and Their Successful Solutions
Complicated spread sheets, over-crowded Websites and courtesy-reply envelopes are just three of the next 10 of 50 Dumb Things Publishers Stopped Doing and So
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)---A website that meets the goals of both the users and the publisher is said to have a
Does your subscription website promote customer loyalty?
Many subscription websites have come and gone over the last decade. There are a few subscription websites have figured out exactly what it
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking
And three components to building a multi-platform brand that you may want to utilize
While writing this, I am reminded of the lemming myth. I’m sure you may have heard it
