Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s hard to get someone to open their wallet without sampling first. Think about this: if your free content is high quality it has value to the visitor and they believe the paid portion of content will be just as good, if not better.
Add fresh content daily. Competition is fierce, stay ahead by adding new content on a regular schedule. For most publishers, we recommend posting at least once a day. Some different ways to accomplish this include: a tip of the week, white papers, podcasts and the week-in-review. High quality, keyword-rich content will keep users coming back for more.
Treat them as equals. The Internet is ever evolving, therefore, we are always learning. Be willing to admit when you don’t know the answer or when you’ve made a mistake. Readers will appreciate your honesty and your open mind.
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Add a “share” button. Incorporate a share button on every post. This gives readers the option to quickly send information to anyone they think may be interested and easily post links on social networks like Facebook, Twitter and LinkedIn. As your online community grows, website traffic increases and so does revenue.
Offer a money back guarantee. Make it very clear and easy to request. The longer and more detailed your guarantee, the more credibility it has. We recommend a 60-day guarantee. If someone does request a refund, issue it promptly and courteously.
Reply promptly to all comments and questions. Make them feel important, that you are genuinely interested in meeting their needs. Whether a subscriber has emailed, commented on a post or participated in a discussion forum, reply quickly (24 – 48 hours is acceptable). Be professional and tactful. Please proofread everything for errors.
What are you doing to increase website traffic and email marketing conversion rates? Please share your tips in the comments below.