A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.
We begin by looking at The New York Times, which
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
How to promote a digital magazine online, offline, and everywhere in between
How do you usually promote a magazine? Afterall, subscription and newsstand sales are the keys to driving advertiser interest,
Resolve to investigate the possibility of added revenue with a club-style business model in 2017
Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers,
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like
How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers
Maybe you've never lied on a resume, but according to CareerBuilder, 56% of
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership
Multiplatform publishers can do amazing things by adding
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers.
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment