Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
How online copywriting has progressed since its inception - with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to
The Earth Is Moving and So Is Social Media
If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back
Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video
In yesterday’s Mequoda Daily,
The lines between SEO professional and SEO blogger are becoming thinner - but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology
Discover how to track competitors and the tools that make it a little bit easier
Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to
Yammer Helps to Facilitate Melcrum’s In-House Talk
A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in
The popularity contest on Facebook just got a little more niche
It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,
Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product
Are you giving yourself credit by offering testimonials?
If someone writes you,
Utilizing space and time to connect with web users
Did you start your career as an online editor, or have you made the shift from a background in print?
In each case,
Using iRip2 to retain video quality and create web videos more quickly
The iPhone 4 has a great little HD camera inside it. It's just as good as the popular but
Six tips on how Twitter helps strengthen writing skills
Beyond the fact that Twitter has become a popular source for news, using it can help improve your writing skills.
A recent article
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Twitter isn't all @ signs and retweets, it's about building loyal customers
Everyone tells you how to get more Twitter followers, but how many tell you what to do when you
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
More on the Merging of the Professional and Personal
A scene from the brilliant playwright David Ives came to mind today when pondering how, each week, our professional and personal lives
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think
Social media plugins that get the content sharing ball rolling
If we created content just to share with our inner circles, then what we'd have is our own niche social network.
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
Google+ is experiencing momentum, but will that last?
Are you already a fan of Google+? Have you even used it?
According to Mashable, the user base of Google+ is already at 10
Start engaging new followers and stop wasting time trying to find them with this new tool
Google + is where I found out about a new Twitter tool called TweetAdder. Specifically,
The Walls Are Alive With the Sound of Conference
So what have we learned from the SIPA UK Conference Twitter Wall (#SIPAUK2011) in the last 24 hours? Plenty. Carolyn Morgan from
The New York Times just completed a study called “The Psychology of Sharing”, which examined how and why people share content online
What do you think the most popular avenue for
Gilbertson Opens SIPA UK Conference
The 17th Annual SIPA UK Congress in London got under way today, and The SIPA Twitter Wall (#SIPAUK2011) is proving almost as active as it did
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Social media mistakes that even the biggest publishing companies are still making
Social media isn't as easy as it sounds. Social networks are updating and upgrading their platforms faster than lightning,
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your
New data shows how often social media users took action after being exposed to friends’ posts on products, services and companies
Internet marketers and online publishers are constantly looking for new
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
In this screencast, I show you how to find people on Twitter by location and use a new Twitter search tool to target profiles by keywords
You have a great following
5 methods for measuring content engagement that you may be missing
Measuring content engagement can lead to great things.
First, it can help you determine what types of content your audience finds
