SEO for Online Editors in 2011

Write, share and strategize in all the right ways

As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.

Other Mequoda writers and editors, like Amanda MacArthur, have provided information on how to manage the editorial process in a time efficient manner.

Today, I want to discuss the SEO requirements surrounding an online editor’s job in 2011.

Online editor: a multifaceted position

Online editors don’t only have the job responsibilities of print editors; they also take on aspects of online content marketers, public relations and audience development professionals in their everyday jobs.

In all of these jobs, SEO is important to keep in mind, especially if you want to generate more website traffic or have your content to live within search engines for an extended period of time.

In a recent article from SEOmoz, the SEO responsibilities for 2011 were compiled. As the online environment is constantly changes, I wanted to take note of these SEO responsibilities, especially the ones that are relevant to online editors in 2011.

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SEO responsibilities for online editors

-Content Strategy: As content creators ourselves, we have first-hand information to share on a content strategy. More on this topic can be found in our article Five Ways to Develop a Larger Audience Online. This article discusses five parts of a content strategy, which include: creating quality content, organizing around your message, operating like a publisher, creating portable content and making your content findable.

-Link Building: Links from relevant websites will do a couple things for you. First, it will help you build more traffic and new relationships. Second, the more quality back links you receive, the higher ranking you will receive in Google.

-Search Verticals: Remember, written content isn’t the only type of content that should be optimized. Images, video and products are just a few other content types that can be optimized.

-Social Media Promotion and Reach: Bigger audiences can be created with the help of social networks like Twitter, Facebook, LinkedIn, StumbleUpon and Google+.

-Reputation Tracking: Since you will likely be active on social media, it’s worth playing the part of public relations and make sure any comments related to your company are addressed.

-Keyword Research/Targeting: Do you know how your audience thinks and what words they use when searching for content online? Keyword research helps properly target your core audience by using the words they search for in your content.

-Content Creation: Your content needs to be interesting and engaging while using your keywords in order to keep your current audience happy, and new audience members coming to your online community.

-Community Management: Within your community, you are an expert on your content, or you wouldn’t be an online editor representing it. Build upon the idea of community by participating in conversations about the content you know and love. Twitter and industry blogs are great places to do this. Participating in these conversations will help you build awareness of your knowledge and brand.

For more SEO responsibilities that are important, but not necessarily the online editor’s job, take a look at this article from SEOmoz.


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