Tag: Web Advertising

The future of web advertising for newspaper publishers depends on getting more traffic

Now I’m not here to say whether or not a giant publisher like The New York Times should have a paywall or not. If they end up losing revenue, they’ll take it down. If they make more money than before, they’ll keep it … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Advertisers will spend more on Internet ads than on print newspapers by the end of 2010

We are upon a historic note.

Online advertising will grow 13.9% to $25.8 billion for the entire year of 2010. When it comes to print, advertisers are expected to spend $22.78 for the year of 2010. This statistic is down 8.2% … Continue

Optimize Your Web Advertising Strategy with Google AdSense Best Practices
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Five Free White Papers You May Have Missed
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Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients? … Continue

Free content can still generate revenue from web advertising … Continue

How to sell online advertising and get a higher CPM advertising in your email newsletters
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All our Google Adsense tips, packaged in a new FREE white paper: Web Advertising Tips for Google Adsense
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Taking a web advertising lesson from Dan Ambrose on “rabbit ear” ads, and how they’re sold and distributed on NYTimes.com … Continue

Grow Your Business 20% This Year — with Cheap, Easy-to-Implement, Online Advertising Tactics … Continue

Web advertising advice from Dan Ambrose, on creating brand sponsorship opportunities for your advertisers … Continue

Why an Email Newsletter is Essential for Ad-Driven Publishers

Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize it and wait for readers to come, but that’s the depth you are offering your advertisers. … Continue

4 Key Practices and Strategies in Selling Hybrid Advertising Packages

When an advertiser buys ads from both print and online versions of a brand, the extra frequency targeted to the most active and valuable part of the audience is maximized. … Continue

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice … Continue

Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy. … Continue

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System? … Continue