Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Should we be expecting a mid-December release that brings a subscription model to the iPad?
Apple’s iOS 4.2 was released on November 23rd. It has been only a week since the
Does your Internet business model have a five-year business plan? If so, do you have an exit strategy too?
The exit multiples for online publications are running between 10 and 15,
LinkedIn has made a number of changes to improve your experience
Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of
Discovering traffic sources and new relationships with your analytics package
In yesterday’s Mequoda Daily article we discussed three tips for what to do your referring traffic.
The tips were specifically designed to
Rob Lawson, Credit Today, LLC, Roanoke, Va.
SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio,
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also
Offer multiple and convenient ordering options
Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields
How your analytics package can shed new light on referring traffic
One reason your analytics package is valuable is the information it can offer about your referring traffic. There are of
Statistics on those interested in buying digital devices
With the holiday shopping season here, it’s worth taking a look at potential hot ticket items that can impact our industry.
For instance, the
With 11 calls-to-action on the homepage alone, it's no wonder why Consumer Reports has no trouble getting subscribers
With thousands of probable Turkey fryer accidents happening yesterday, I thought it would
Bailey, SIPA to Enter New York State of Mind
Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Affiliate Media Inc. is a two-time Inc 500/5000 award-winning online publishing company focused solely on the affiliate marketing space.
Affiliate Media Inc. is looking for a rock star Managing Editor for
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn't been
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase
The use of video online is increasing
Those among us with dreams of being film directors and documentary producers can rejoice. Well, maybe not, but the popularity behind online video content
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be
Website design guidelines: Start with some website button best practices and finish by downloading some for yourself
When designing a website, one of the most important aspects we look at is
The goal of SEO Campaign Management is to increase visibility, which will increase email conversions and lead to increases in revenue!
If you’re a content creator and produce editorial content that
[question]
What is a Negative Keyword?
[/question]
[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London
SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office
Has
Creation of a branded app is what three-quarters of mobile app users want to see
Mobile app users are valuable audience members. They engage with content they enjoy on the go,
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
And how text ads can be the uniting factor in the relationship
Humans and search engines are two completely different organisms living together in harmony with each other.
Or at least the
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace
Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership
I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
Discover seven landing page templates and landing page lingo in this new audio podcast
Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language
Other major players in the search engine realm are losing share
The use of search engines is critical to the success of online publishers for both organic and paid search listings.
Therefore,
Before you start sending email newsletters to your new subscribers, first acquaint them with the content they'll be receiving
Your job isn't done once someone has signed up for your email
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
A Mequoda Content Marketing System is driven by earned, organic media.
Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
No need to hire a developer with this new service
If you’ve held off on creating an app for your online publishing company because of the associated cost, you may be
Two social bookmarking sites that may get your best articles more traffic
Using online bookmarks seems SO 2007, but they're still some of the biggest traffic drivers for many large news
Design aesthetically pleasing landing pages
Visitors instantly judge your credibility by the way your site looks. They decide to stay or leave within 10 seconds of visiting your website.
The Stanford
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are
Community Work Can Lead to Better Skills and Business
There’s an interesting—and humorous—children’s book I stumbled upon called “Mommy and Daddy Do It Pro Bono,” written by Kara and Aaron Hurst.
bit.ly bundles released
If you share a lot of links, bit.ly bundles may be perfect for you.
The new service just launched and is allowing users to package together multiple links into
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
Rob Nance, Publisher, AccountingWEB
SIPA: What was your first job out of college and how did you get into this business?
NANCE: Growing up, radio was fascinating to me. I fondly recall
