Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.  

Your metadata doesn't matter anymore ... Just kidding. It does, sort of. Recently one of our clients noticed that the metadata they were putting into their articles wasn't necessarily the data  

Make sure your landing pages answer this question for your users: "what's in it for me?"  

Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular  

The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling  

As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology  

I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local  

The paywall model isn't an SEO-killer, even though it's been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly,  

We are big proponents of both web magazines and web libraries, plus various collections and special issues that can be derived from them to create robust membership products. We recently had  

Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose. News content  

Unlike most other marketers, those in subscription marketing can sell the same product at different prices each time it’s purchased. Our customers buy a new subscription from us at one  

One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped  

I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything  

Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being