As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been very beneficial for me. However, the most valuable audience development tool is something I only recently started using.
This tool is inherently for professionals who have a hand in managing overall content strategy; the topics being targeted and the keyword phrases being used in the process. It also relies on the content marketers favorite product – the free report.
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The Free Report Performance Report is part of the new Audience Development Analytics Suite, and it helps me take a quick look at all our free reports. These free products are designed specifically for audience development efforts, and help convert casual visitors from search engines into email newsletter recipients.
A quick look at the Free Report Performance Report and you will know how well your free report landing pages drive traffic, how long the visitors stay, the percentage of new visitors, and the ranking position of these reports. Bounce rate also helps you determine the alignment between the search terms driving traffic and the content of your landing page.
The Free Report Performance Report is part of the new Audience Development Analytics Suite, and is a reliable tool for monitoring and planning your SEO audience development efforts.