"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?
Your website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.
This is not unlike any team, where you have specialists and a project
In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.
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In our webcast series so far, we’ve covered: What is the Mequoda Method? What is ACEM? How Can Attraction (A) Be Improved? How Can Capture (C) Be Improved? and How Can Engagement (E) Be Improved?
This week we’re looking at the “M” in ACEM, monetize.
Surprise – you have products lurking in your content that you haven’t discovered yet. From these new products
This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.
We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.
Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.
ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products.
We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as lacking. Today we are looking at news of some recent publishing and media company moves.
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.
In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.
Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional revenue opportunities develop for publishers in a time when digital media is growing.
The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.
The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.
ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
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Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share
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Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we’re looking at organizations that are putting more emphasis on digital reach and digital magazine effectiveness.
As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.
Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.
Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.
The most popular places to use a vanity URL are:
News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.
Great content can be hard to find. That’s why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we’re looking at news of Google’s most-recent moves to attract publisher content, and we look at the benefits that licensing has had for digital publishers.
Digital publications need to take advantage of various opportunities that come around, particularly if growth and evolution is the goal. These opportunities typically involve new technology and strategies, new content, and new employees that can bring under-represented skills to the organization.
Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are using to get more engagement and bigger audiences.
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New and evolved technologies can be an audience development manager’s dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today’s news focuses on pertinent information for audience development managers, including actions that some major publishers are taking now.
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we’re visiting news stories that consider the relevance of social platforms for building audiences, and the areas of search engines that are leading publishers to more aligned traffic and, in some cases, paid subscriptions.
B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a futurist, writer, inventor and philosopher said, “Any sufficiently advanced technology is indistinguishable from magic.” And that’s exactly how some publishers look at us when we
An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and profitable when many around are unable to do so.
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate because their high profit margins are driven by content you already own and an audience that already trusts you and your brand.
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we’re looking at publishers who are forging ahead with new initiatives, from acquiring new companies and products, to trying new revenue strategies.
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners.
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we’re looking at publishers and brands that are continuing this journey of platform evolution.
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and the city is
We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, “The Huffington Post announced it would discontinue its Contributors Platform, launched in 2005.”
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals of Meredith Corp. buying Time Inc. and Disney acquiring Fox’s assets.
Last week we reported on one of the biggest media acquisitions we’ve seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we’re visiting some other recent moves by media companies and digital publishers since.
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we’re looking at two publishing that have been placing added focus on their digital audience.
Hearst, Vanity Fair, and Porter Magazine are multiplatform publishing organizations bringing in new employees for focused change
One of the most consistent changes we’ve seen throughout the digital landscape is the presence of multiplatform publishing organizations hiring new talent for greater expansion and success. Today we’re reporting on some of the latest industry personnel changes.
Our first
Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.
The first rule of choosing a business model that’s ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said to me that the great thing about having your own products is knowing what your ad space is worth. Because why would you let an advertiser buy a space on your site for $12 per M when you can make $15-$20 selling space to yourself?
Ad-driven websites generate value from users and sponsors. Consumer-focused websites ask users to pay—not with money, but with time and information. They spend time viewing web pages, emails and RSS feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third party sponsors (external advertising) on a CPM, CPC or CPA basis.
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,
How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future
Consider the rise of talent shows on TV like America’s Got Talent and American Idol. When it comes down to it, they’re simply performing good old-fashioned market research. Why sign an unknown singer to a record label, or sign a new act to a Vegas casino, when you can see how the world responds to them first? The same method applies to content. Developing data-driven content ideas can be the difference between a homepage full of stimulating ideas, and a page full of templated headlines on the same topic.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
