Online Content Management: Strategies for Email Newsletter Disaggregation

Four tips and two rules leading to a more useful way of distributing your information through email

It’s no surprise that content helps sell content. The more information you have to disseminate, the more chances you have to grow your audience base. The more relevant or valuable the content, the better chance you have of retaining the audience you’ve generated.

You may already know this. If so, you have one part of the process finished. Next, there is the need to disaggregate your content through email newsletters.

If you are like us, then you have a lot of informative content at your disposal. But how can you turn that content into consistently produced parts that will facilitate the whole of your business?

The answer is quite simple if you follow the six pieces of advice from our Online Content Management Webinar listed here:

Tip 1 – Make your email newsletter a daily part of the week. Each day should bring a relevant tip or current event to your audience. The information should live in the area of your staff expertise so that credibility can be assured to the consumer.

Tip 2 – Each daily newsletter should be 400 – 800 words in length. This amount is enough to get your information across without losing the intended audience.

Tip 3 – Each day’s newsletter should be on a single topic. Again, this brings a focus to the piece and explains to the reader what will be covered.

Tip 4 – The daily newsletter should have a single sponsor. This sponsor can be a paid advertisement or an offering from your own company. If you have a membership service, or a special product, use it as a sponsor.

Download a FREE copy of Best Email Subject Lines for Selling Premium Subscriptions and Memberships and discover an extensive list of email subject line frameworks that are consistently proven to sell and boost revenue for publishers.

Those tips may seem simple, but it’s surprising how many publishers forget to follow them. The two rules of disaggregation for email newsletters are also quite easy.

Rule 1 – Every email newsletter becomes a post. This allows for more visibility and growth for your company, while keeping content management very manageable.

Rule 2 – Due to technical requirements, posts should always precede emails. The top of every email newsletter should contain a link that would allow the user to view the content as a landing page, in case the content cannot be viewed in the newsletter itself.

The above information will allow you to reach your audience in a manner they will appreciate. Focused and precise content will strike a chord with readers and let them know you respect their valuable time. Plus, a strong email newsletter can ultimately help drive transactions of your products.

A working email newsletter strategy is only part of having control over online content management. To get all the remaining information, subscribe to Mequoda Pro and get our Online Content Management webinar, plus 14 other educational webinars, on demand.


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