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Tag: daily newsletter

Multiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we’re looking at some of these paywall and subscription app launches, and the reasons these digital publishers are turning their attention to them.

How to Create the Right Organizational Structure for Multiplatform Publishing

Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you’ve been following along with us through this blog, or through our daily newsletter then you have a general foundation for building a multiplatform publishing business.

Website Redesigns and Product Launches for Subscription Publishers

We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding and evolving content streams.

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.

We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.”

How to Get More Emails Opened With Better Preview Panes

If people aren’t opening, maybe they’re worried they might “have trouble viewing this email.”
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview pane of an inbox is “Having trouble viewing this email? View this email on the web” or similar wording. That boilerplate line

Protected: Executive Council Update: Email Preheaders

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How to Build a Multiplatform Magazine Operations Team

Your multiplatform magazine team isn’t complete without a functional operations unit
Teams that take time to create efficient group work processes can become extremely effective at furthering the actual work of any organization. Taking time to build and maintain these high-performance teams can thus have a very positive impact on productivity, return on investment, and worker

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

What is Relationship Marketing and How Can it Help You Increase Sales?

Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.

Sovereign Publishing Unites Four Different Publications with Launch of Warfare History Network

Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose isn’t a real publisher – she’s someone we invented as the embodiment of a typical publisher who we use as an example in teaching our

Email Call to Action Examples Done Right by Mequoda Members

If there’s one thing Mequoda is strict about, it’s aligning your free content with paid products — making sure that for every free topic you write about, there’s a paid product on the same topic. Or vice versa. On the web, we refer to this as Consistent Channel Conversion architecture, or 3C Conversion Architecture.

In email, the

‘New York Times’ Launches New Daily Newsletter

First Draft is the new politics website and daily newsletter just launched by The New York Times.

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

Savvy Email Segmentation Wins at New York Magazine

New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we’ve seen, but also because we keep watching them innovate.

Lately we’ve been analyzing the email calendars of our favorite magazine brands to discover any trends in consistency timing and promotional efforts. We decided to do New York this week because they have a robust editorial calendar, and until I started this case study, I didn’t realize just how robust, or how smart.

How to Create a Profitable Website

I’m a big fan of planning.

And I believe that your website is a reflection of your entire business and business model.

A visitor to your website should quickly be able to understand your mission, your audience, the scope of your content, and even how you make money.

It always surprises me that people don’t start the process of building a profitable website by building a website plan. While the website planning process can seem complex, it really can be boiled down to answering a few simple questions:

Ed Coburn to Lead Mequoda Advisory Board

It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many of you know, Ed is publishing director for Harvard Medical School, past president of the Specialized Information Publishers Association, and an active director of numerous nonprofit organizations. Ed is also a close personal friend and someone I’ve come to rely on for good management advice. For a number of years, we’ve attempted to create a member organization inside Mequoda Group that could provide guidance to our executive team and mutual support for each other. While I think we’ve met with some success, I think we can do much better.

Discover Tips for Email Campaigns Using Videos

Are you looking to make groundbreaking changes in 2012?

An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?

One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing so helps us not only keep our audience up-to-date with featured news stories, but it also shares free reports, webinars and live event information that they may be unaware of.

Crowdsourcing Content: Why & How to Get More Guest Blog Posts

Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed.

In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve developed into a system to that focuses on giving away valuable content in order to gain the trust of future buyers.

When Chris Andersen wrote The Long Tail so many years ago, he already knew what was to come in the online publishing world:

“There will always remain a division of labor between professionals and amateurs. But it may be more difficult to tell the two groups apart in the future.”

Advertising Proves Profitable for Farm Progress in the Digital Age

A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old

I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at Farm Progress.

The conversation focused on the ways Farm Progress is handling the digital transformation in 2011. The most amazing thing to me, is the evolutionary nature of Farm Progress. For a company that was founded in 1819, and boasts the oldest known continuously published magazine with Prairie Farmer, Farm Progress is doing a tremendous job bringing content into the digital landscape.

Website Design Review of Dark Daily

See how Dark Daily holds up to the Mequoda Website Design Review Scorecard

This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is a news/e-briefing site whose audience includes clinical laboratories and pathology labs. Its is part of a family of sites from The Dark Intelligence Group, which also includes The Dark Report, a paid publication focusing on news reports and the latest facts and trends that affect medical laboratories of all kinds. The Editor-in-Chief is Robert Michel.

Online Content Management: Strategies for Email Newsletter Disaggregation

Four tips and two rules leading to a more useful way of distributing your information through email

Is Daily Email Newsletter Frequency Right For You?

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…

The Secret Sauce of Twitter – 8 Lessons Learned from Being a Publisher on Twitter

8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them

Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”, I got an abundance of questions from magazine publishers after the session on how they can effectively use Twitter in their business units.

Variety Headline News: Email Newsletter Review

This daily entertainment news update has a great footer and from line, but it’s first and preview screens aren’t exactly star studded

Using Direct Mail Post Cards to Increase Targeted Website Traffic and Sell Paid Newsletter Subscriptions

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions.

Beliefnet.com Website Design Review

BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet’s Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable

SSWUG Membership Website Case Study

SSWUG.org, a subscription website that provides an astonishing amount of technical information for database administrators, uses three levels of membership to secure loyal, paying customers.