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Tag: social networking

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

Increasing Time on Site With the Community Content Business Model

The community content business model can bring in users and keep them on your site
When developing your strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it’s not uncommon for publishers to forget that you have to start with identifying and establishing a primary content business model(s) to monetize.

We have identified 12

Choosing the Best Content Management System for Digital Publishers

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS is one of the most important decisions publishers make today.

When it comes to choosing the best CMS for your digital publishing business, you can find advice from vendors, marketers, editors, sales people, technology experts, web developers, and even consultants. Although there are many choices, publishers need to stay focused on their goals when selecting a system.

Online Ad Revenue Up, but Bots Are Stealing Some of It

Have you noticed an uptick in your online ad revenue?

If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.

If not, don’t despair: 2015 has also seen a jump in the spread of bot activity, leeching online ad revenue from publishers and other brands.

MediaPost has articles on those digital publishing trends and more. Let’s see what they have for us to start the week!

The State of Publishing on LinkedIn

Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers? Article shares to LinkedIn have surged 600% in the past year and a half, according to ShareThis, but that pales in comparison to Facebook, Digiday reports.
And, more to the point, LinkedIn’s platform has changed drastically in recent months.

But this isn’t the most paradigm-shifting news for publishers. Imagine a world in which Conde Nast is considered behind the times with its digital publishing strategy. Well, that’s where we find ourselves, according to Digiday. Let’s start there this week!

Publishing Industry News: Acquisitions, Launches, Staff Moves

For the second time in 2015, a leading online learning platform is making huge publishing industry news – but this story goes well beyond the $186 million investment back in January.

Let’s take a look at that development as well as two others reported on in Folio: late last week.

Digital Magazine Advertising Could Be a Goldmine for You

Don’t overlook this powerful revenue stream

When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace declining print ad pages, they’re “trading print dollars for digital dimes.”

Worse, they say, they now have to trade those digital dimes for mobile pennies.

Certainly print

LinkedIn Content Marketing Led by Forbes

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.

Online Publishing Job Description: Ad Account Manager

The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will manage an existing account base and conduct business-building through out-bound calling, sales appointments, presentations and follow-up.

Online Publishing Job Description: Ad Sales

In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing opportunities and solves marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The ad salesperson will manage an existing account base and conduct business-building through out-bound calling, sales appointments, presentations and follow-up. Some travel required.

80% of Website Content is User-Generated

According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is mostly user-generated (they also have their own bloggers and moderators), Gawker has created a community of people who write, edit and publish all on their own; even comments are monetized.

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.

Times Says Magazines Lose Print Readers But Gain Digital Readers

The New York Times has a new report on magazine subscription and newsstand sales. Christine Haughney writing for The Times reports, “Magazines continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013, but they made inroads in selling digital editions, according to data released on Tuesday.” Women’s magazines and celebrity weeklies were the hit the hardest as they try to compete with online outlets.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

5 Tips for Social Email Marketing Campaigns

It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.

For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point).

Quality is Key in Digital Advertising

Four ways to provide quality content and increase digital advertising potential

Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is a great start, but providing quality content will entice audience members to return again.

Although engagement levels often drop after a few months, consistently providing great content will help you stay relevant to your audience. Here are a few ways to present your audience with quality content that will persuade them to visit your site often.

Using Many Platforms for Digital Publishing Success

More is better, but only when it benefits publisher and audience member

Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies had social media presence, but didn’t leverage it through email campaigns.

Is Facebook’s Attention Turning Towards Sponsored Stories?

There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.

According to ClickZ, Facebook “reported $992 million in ad revenue in Q2 – 84 percent of total revenue and a boost of 28 percent since Q2 2011.”

Top Social Media Platforms Latest News & Updates

Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but is a great place to see what alterations have been made and how you should adjust. Below are a few articles that cover the recent modifications these platforms have made.

3 Audience Development Tips for Tablet Publishers

Audience development efforts should focus on popular activities

A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).

The survey also shares an interesting take on consuming digital content over print content. According to Gartner, “The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”

SMO Tips & Advice From Top Bloggers

Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO.

New Apps: A Digital Magazine Publishing Evolution

What will digital magazine publishing apps look like in the future?

What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this technology change the way mobile devices are used. Digital magazine publishers and brands have developed apps and placed them in digital app stores for the chance to reach new audiences.

First-generation apps were basically what you could expect from new technology. Some had operating issues, including loading too slowly, freezing, and not being compatible with specific devices. Although some app developers have found success, especially when it comes to developing games, there are higher expectations for the next generation of apps.

5 Rules We’ve Learned From Apps

Digital magazine publishing can succeed with the help of well-designed apps

Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted to reach 760 million by 2016 and digital publishing apps are expected to account for 80% of app downloads in 2016, alongside games, social networking, and e-commerce.

Is This Where Your Digital Content Should Be?

A look at quickly growing app categories

Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction.

Other publishers have the digital revolution to thank for their expansion into becoming a more complex media company. This type of digital publisher is already transitioning from being digital magazine publishing and ebook publishing, to creating video and audio content.

Digital Magazine Publishing Growth Expected with Tablets

Digital publishing is a main category for tablet app buyers, reports ABI Research

When digital publishers started targeting smartphone users, there was an opportunity to bring digital content to a highly portable environment. However, digital magazine publishing has not flourished on smartphones. The size of the devices and the digital content itself don’t seem to be the best fit for each other.

Benchmarking Your Twitter Program

At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers’ interactions with the social networking tool.

The workshop is designed to show how Twitter can be a phenomenal tool for driving website traffic, engaging in conversations, and establishing credibility within your market.

3 Techniques Most Email Marketers Aren’t Using

A look at ways to advance the email marketing process

I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.

The data was conducted throughout two weeks in November 2011, and focused on responses from 600 respondents.

Right off the bat there was some interesting finds, like these four stats:

How Wary of Your Social Media Life Should You Be? Very.

How Wary of Your Social Media Life Should You Be?

So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A study from chartered psychologist Rob Bailey presented at a British Psychological Society Conference in Chester, U.K. last year found that “65% of respondents said they were likely to look at a potential employee’s online presence prior to interviewing them.” 65%!

Three Important Stats for Digital Publishers in 2012

For online business owners, 2011 brought many new operational considerations.

As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.

Instead of waiting for it, we need to continue moving upon the momentum from 2011 and the lessons learned during this time period.

Google+ Sets Bad Example for Listening to Users

Deaf Ears Put Google+ at Back of Line

I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me to join Google+. The email had a picture of what looked like an old manual dial-telephone with faces inserted where the numbers should be. The message below “Circles” read: “An easy way to share some things with uni friends, others with your parents and almost nothing with your boss. Just like in real life.” Huh? Below that was “Hangouts” with pictures of very young people and on the bottom there was “mobile.” “We built Google+ with mobile in mind,” it read. Okay. I appreciated the gesture but what would I be getting into?

Featured WordPress Plug-in: SexyBookmarks

Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.

This plug-in works by displaying a series of customizable social media buttons that link to approximately 50 different options, including the major social networks like Twitter, Facebook and LinkedIn.

These buttons adequately depict the desired social network visually, so users can easily click to share your content on the social network they prefer.

New Survey Reveals Where People Get Information

New Survey Finds Word of Mouth Stronger Than Ever

It’s no wonder that Facebook wants to add all these features so that you’ll see what your “friends” are watching, doing and, yes, even thinking. And the “circles” and “hangouts” of Google+ seem to be taking us in the same direction: “You share different things with different people.” “Bumping into friends while you’re out is one of the best parts of going out and about.”

Word-of-mouth marketing and information gathering are taking over these days. A new survey just out from the Pew Research Center and Knight Foundation reveals that 55% of adults say they get local information weekly or more often via word of mouth, from family, friends, co-workers and neighbors. Word of mouth polled higher than every new and traditional form of news media except local TV news as the most frequently consulted news source.

‘Tag’ Isn’t a Game Anymore to These Folks

Tagging Has Come a Long Way

It used to be so simple, “Tag, you’re it.” Run around a little more and tag the next boy or girl. But to paraphrase from “The Wizard of Oz,” Toto, I’ve a feeling we’re not just playing tag anymore.

The “tag” feature on Facebook has always had its detractors, some of my friends among them. The basic idea that someone else decides which picture of you gets seen before an abundance of people is probably a flawed one at best. It’s one thing if you’re a newsmaker or playing competitive sports—but just eating at a picnic or sitting at the pool? Yes, I know, you do have the final right of refusal, but it still seems to irk people.

Data on How LinkedIn is Being Used

Discover how professionals are using the popular social networking site

Are you using LinkedIn for professional reasons?

Are you using it to find employees to hire? Have you used it to look for jobs in the past?

According to its website, LinkedIn was started in 2002 in the living room of co-founder Reid Hoffman. The site officially launched in May of 2003 and after its first month of operation, had a total of 4,500 members.

Getting People to Wait in Line for Your Products

Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens later this month. When another film let out next to us, many of the passers-by inquired to what we were waiting in line for. When told, most were a bit jealous.

“Wow, that’s very cool.”
“How do we sign up for these things?”
“When does it open for us?”

Similarly, whenever I pass a line outside a restaurant, I think that I must be missing something good. Okay, if it’s too long a line I won’t wait. But I will come back. I often wonder why more restaurants—or other businesses for that matter—don’t incentivize people to wait in line. It would certainly build interest.

Blogging Advice From 10 Top Bloggers

Blogging advice for new bloggers looking to drive traffic and build larger commnunities

When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn’t have been happier with the in-depth case studies that developed. Even more, these insightful bloggers were happy to offer their best advice to new bloggers just getting started, which I’ve scraped from the white paper to share with you now.

How to Use Social Media for PR

5 tips from PR Newswire that will help you get the most from social media

It’s hard to fathom the impact social media has had on the publishing and marketing worlds.

Seriously…think about how big social networking has become throughout all age groups. It was reported recently that Facebook has 750 million users and Twitter experiences 350 billion tweets each day. Combine that with the newly launched Google+, and it’s easy to see how social media impacts our world.

Companies Now Using In-House Social Networks

Social Networks for the Workplace

We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times article Sunday about companies using social networks that are specifically being built for that function.

“Although it is difficult to quantify how many companies use internal social networks, a number of corporate software companies have sensed the opportunity and offer various systems, some free to existing customers, others that charge a fee per user,” wrote Verne G. Kopytoff in the Times.

Social Media Webinar Has You Covered

Social Media Also Means Potential New Litigation

According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees using social media in the workplace. Social media was defined in the survey as social networking sites, blogs, online video services, micro-sharing and widgets.”

In the latest What Keeps Network Administrators Up at Night survey from Amplitude Research, findings indicate a strong correlation between the respondents who said they are concerned about a network security breach and those who are concerned about employees using social media on the corporate network. The article went on to say that “approximately 36 percent of network administrators said employees have unlimited access to social media.”

The Social Network Subscription Website Business Model

Discover three popular types of social network subscription website models

A social network subscription website is a powerful networking tool that relies primarily on user-generated content.

Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. It’s the online version of meet and greet.

Blogging for Editors


What are the three main types of blog content?


1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build organic traffic from search engines. Properly organizing SEO blog posts will help the content get found and ranked by search engines.
SEO blog posts have to

3 Master Blog Types for Becoming a Better Blogger

Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types

A revolution in blogging has taken place during the last decade.

Individuals sharing their personal commentary originally made the platform popular. Nowadays, blogging has become not only a method for organically marketing for publications, but a destination for trustworthy, informative content.

Insights and Tips From SIPA Munich Speakers

SIPA Munich Spans Globe for Latest Ideas

It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers and topics, celebrating the international strands and insights of SIPA and the specialized publishing industry. Here are some highlights.

1. Annabel Koffman, group publisher, Fleet Street Publications South Africa, will be leading a session titled, The Trials and Tribulations of Marketing in a List Vacuum: South Africa: A Direct Marketing Case Study. In a “Money Morning” letter she wrote to her subscribers in November, Koffman used the heading, “Please do not forward this.” While probably something you can’t use that often, it gave added importance to the post. She reinforced it with this paragraph near the end: “Keep in mind, however, this deal is exclusively for current MoneyMorning subscribers. (Please DO NOT forward it to anyone else.) And it’s open for a limited time only.”

5 Ways to Leverage Content to Build a Bigger Audience

How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content

Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand recognition while realizing new revenue streams.

Leveraging digital content through multiple channels is an effective way of spreading great content throughout the Internet.

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

Blogging for Editors

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.

Content Marketing: Three Elements to Success for Online Businesses in 2011

With the New Year here, let’s all prepare accordingly

Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.

Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries.

SIPA Member Profile: Lawson Gets ‘Credit’ for Success

Rob Lawson, Credit Today, LLC, Roanoke, Va.

SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio, YMCA. First “real” job: credit manager at The J.M. Smucker Company. I decided to start a newsletter after being a white collar fraud investigator for 13 years. I’d accomplished all of my original goals in that field and didn’t want to get stale or “fight the dark side” my entire career. I also had a burning desire to start something on my own.

A New Connection Between MySpace and Facebook

A social media team-up

Don’t you love it when the world of social networking gets that much more interesting?

Mashable received a special notification about the press conference held by MySpace and Facebook and announced to the community prior to the big news being released.