Five Tablet Guidelines Presented by the MPA

The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics

The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.

In addition to tablet metrics guidelines, the group created a common set of definitions and decided when data should be released.

The MPA Tablet Metrics Task Force consists of a group of magazine executives from seven publishers, including Bonnier Corporation, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith Corporation and Time Inc. Advertising agencies and the MPA Executive Committee were also consulted during this process.

The five initial voluntary recommended metrics include:

-Total consumer paid digital issues

-The total number of tablet readers per issue

-The total number of sessions per issue

-The total time spent per reader per issue

-The average number of sessions per reader per issue

For releasing metrics, the group recommends 10 weeks from on-sale newsstand date for monthly publications and seven weeks from on-sale newsstand date for weekly publications.

To learn more, check out the MPA’s press release.


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