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Tag: digital magazine

A digital magazine is a magazine formatted for the Internet and related devices. Digital magazines began as PDF documents read on desktop and laptop computers. Today, digital magazines include rich-media from audio to video content, allowing for interactivity on touchscreen devices like the iPad. There are four types of digital magazines:

Digital Magazine App

A digital magazine app is the magazine that you read on your iPad, Kindle or other tablet-like device. It can still be held in your hands, but it can’t be paged through. The most popular digital magazine apps, in order of least interactive to most interactive: digital replicareplica-plus and reflow-plus, and they're available in the Apple, Kindle and Google digital newsstands.

Digital-Only Magazine App

A subset of the digital magazine app is the business model that does not include a print version at all. Many publishers resorted to digital-only when print failed them, but more recently consumers have been drawn to digital-only magazines on their own. That's why we don’t see the digital-only magazine app as a survival strategy, as it once was, but rather, drastic innovation and serving the needs of a beckoning digital audience.

Web Magazine

Web magazines aren’t formatted for a tablet and they can’t be bought in an app store. They are available through a magazine subscription website, where the user can view an issue of a magazine—one that is linear and periodic, has pages and a regular frequency, and can be viewed in responsive HTML on any desktop or mobile device at any time. There’s nothing to download. Publishers of web magazines usually generate their revenue through subscribers and may also take advertisement, however that’s not typically a given, like it is for print, digital and digital-only magazines.

Online Magazine Archive or Library

Typically, when you’ve digitized your magazine into an online magazine and have organized an online magazine team, it’s remarkably simple to create an online magazine  library or archive. This is available through your magazine subscription website just like the original web magazine. Users have access to old articles up until whatever date you choose. The online magazine archive is typically an upsell to your online magazine subscription and offered at an additional price per month or year.

Are you looking to launch your own digital or online magazine? Mequoda can guide you through the process. Download our Digital Magazine Market Study & Handbook for FREE.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Using “Self-Liquidating Premiums” to Help Close the Sale

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.

Email, Web or Social – Which Should You Focus on Most?

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while passing website visitors and social followers make up the balance.

Over and over again, we’ve found that passing website visitors don’t immediately turn into buyers. They simply remain

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

Get More People to Subscribe to Your Highest Priced Product

The most effective blow-in cards of the 21st century aren’t made of cardstock, they’re digital. And since offering a sample of your magazine is less effort for the user when it’s done online, you have more opportunities.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.
Selling magazine subscriptions is part of a four-step process that begins with giving away free content.
By giving away free content, like downloadable reports, you can build new relationships

The ROI for Digital Magazine Development is Worth it

Whenever we work with a new client, there are four words they become familiar with very quickly.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how these four words will change how you approach your business, and how you can learn more about them when you download our new FREE report, How to Increase Audience, Revenue and Profits with Multiplatform Publishing.

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

Digital Magazine Publishers Experimenting with Better User Experiences

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach and connect with audiences. Today we’re reporting on the latest attempts at providing better user experiences.

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.

Download the Mequoda Magazine Consumer Study Today

Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or subscribing to digital magazines on their tablets. Back then, 20% was a huge number.

In 2015, we conducted another study with triple the sample size

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

How to Create a Bulletproof Magazine Business Plan for a More Profitable Future

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true even if your business has survived the last 50 to 100 years.

How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Digital Magazine Publishers Targeting New Audience Expansion

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

Multiplatform Publishers Expanding as the Industry Expands

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our 2018 Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in

Digital Magazine Evolution Through Apps and Multichannel Approach

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we’re looking at organizations that are putting more emphasis on digital reach and digital magazine effectiveness.

15 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Perfect Your Web Magazine Today

What do you think are the essential elements of the perfect digital magazine?

If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as they were then. We have a long way to go. The technology necessary to fully utilize the Internet as a principal marketing and distribution platform is available

Why Digital Publishing Will Save the Future of the Publishing Industry

How often do you read something digitally? If you’re reading this, then you’ve done it at least once today. I’m going to go out on a limb and say this isn’t your first time.

Mequoda Releases 2018 Mequoda Magazine Consumer Study

2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently reading or

Proof that Digital Magazine Readership is Up, Print is Down, and What to Do About It

As preferences for digital magazine consumption go digital, here’s a list of all the ways you can improve your multiplatform editions.
Last week we published this year’s 2018 Mequoda Magazine Consumer Study. We’ve been running this study since 2014 to analyze digital magazine adoption, and have come across new interesting findings each year:

In 2014, 20% of respondents

Growth, Redesigns, and Digital Magazine Launches for New Media

A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the opportunities develop.

The Kind of Apps People Want: How to Get a 5-Star Rating on Your Magazine App

As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you pick up or click to pretty much any tech publication these days, you’re guaranteed to see at least one app review, to help bewildered consumers navigate this crowded field.

Of course when you read those articles, you’re getting a lot of personal opinion, and in tech land, much of that turns out to be excitement over flashy technology – no surprise there. So what kind of apps do people want, really? For magazine publishers, the answers are fairly simple.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Digital Publishers Are Being Enticed By Third-Party Opportunities

Great content can be hard to find. That’s why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we’re looking at news of Google’s most-recent moves to attract publisher content, and we look at the benefits that licensing has had for digital publishers.

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

5 Publishing Goals to Set Over the Next 5 Years

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

The Perfect Digital Magazine Template

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other media, where the articles are arranged with taxonomies and hyperlinks, and are not linear.

Hyperlinking is not linear. Any medium that enables or encourages the reader to bounce around among hundreds or thousands of articles is not a linear medium. What’s more, humans desire closure, which magazines provide. A reader can say “I have read the April issue of Vanity Fair. I finished it on Sunday.”

Digital Magazine Opportunities Expand for Lifestyle Brands

The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we’re looking at Apple, which is taking efforts to engage with digital magazine content more, and Robb Report, which has launched a new digital magazine.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

 

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Digital Magazine Properties Expand Through Acquisitions, Enhanced Services

Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we’re looking at publishers who are forging ahead with new initiatives, from acquiring new companies and products, to trying new revenue strategies. 

The Evolution of Multiplatform Publishers Comes with Technology

The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we’re looking at publishers and brands that are continuing this journey of platform evolution.

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

Creating Digital Magazines: Four Ways to Monetize Your Efforts With a Free Archive

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

The magazine industry feels it is on the edge of a Renaissance. Digital magazines are the hot topic of industry events, digital magazine software platforms abound, and massive retail partners including Apple, Amazon, and Google are seducing magazine publishers with their siren songs.

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

Digital Magazine Publishers Experiment with the Newest Technology

Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we’re looking at news of these focuses and the continued interest in data solutions.

How to Triple Your Response Rates with a Web Library

Would you like to triple the response to your current email promotions and sales pages? Because that’s exactly what we’re seeing happen when publishers stop promoting their magazines and start promoting their web library.