Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Content publishers at Hearst, Time Inc., and Bonnier are creating new partnerships with Alexa, Twitter, and Skype, respectively
We're seeing some of the biggest content publishers utilizing partnerships to build upon
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s
Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.