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Tag: online publisher

An online publisher is someone that produces, distributes, and sells content online. Many traditional print publishers have become online publishers to create new revenue streams for their publications.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

Hires and Promotions for Digital Publishers at New Yorker and Others

Today we’re reporting on digital publishers bringing in new talent to strengthen their organizations.

We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director of newsletters. AdWeek reports, “The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication from BuzzFeed on Aug. 7 to serve in the same role there. It’s a new position at the New Yorker, and one that will see Oshinsky working with a wide array of New Yorker staff, from editors to designers to product team members, as he takes charge of New Yorker’s current slate of newsletters, including its million-subscriber-strong the Daily, and works on creating new ones.”

Why Books Are Such a Great Platform for Multiplatform Publishers

One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!

Most niche publishers we know have books as part of their brand wheel. That’s because when you’re in a niche like ceramics, knitting, or even boating, it seems like the next logical step beyond

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the

The Revenue Benefits of a Subscription-Based Business That’s Run Efficiently

The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product and multiplies it over the course of months, or even years.

The Best Subscription Business Models Are Based on Your Minimum Information Unit

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.

Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

Recurring Subscription Billing Benefits and Considerations

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that’s recurring billing. It’s sometimes called recurring payment or subscription billing. Bank accounts and debit cards can also be billed recurrently. Common time frames are monthly and quarterly.

Subscribers like recurring billing for several reasons. First, they can essentially finance a subscription, making a payment each month. Second, they can commit for a shorter period of time, allowing them to evaluate the service or publication before subscribing for a full year. And third, it’s a convenience—one less bill to pay each month or quarter.

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.

Nonprofit Publisher Prospers with Mequoda Method

“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the

What Great Website Design Actually Means and How to Measure it

Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it’s been a few years now and it’s not so great. What exactly is the definition of great, anyway? Is it a good color pallette? A fancy design? Does it shuffle content more effectively, or draw your eye to the most important calls to action? Does it generate revenue for you? Has it been effective at building an email list? Are you consistently seeing more revenue generated through it than the month before?

You can probably guess at which of these questions are more important than others. If we have to hear another new marketing intern complain about pop-ups without looking at the 20-30% increase in email captures when they launched, we’re going to go all Nate Silver on them. Business goals – do you have them? Good. Are you willing to do what it takes to reach them? Great.

10 Great Website Design Ideas that Make Lazy Visitors Click More

Reader engagement is a key metric important to all publishers. Time spent, pages per visit and return visits are all numbers that every online publisher should hold near and dear.

The problem with the information overload of the internet is that website readers get lazy. When they come in from search engines, they often click, find what they’re looking for and head off in another direction.

However, if you give them better reasons to click, they’re more likely to keep digging.

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

How The Top Five Magazines on Twitter Got So Popular [+ Video]

How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that an annoying, boring, or useless feed will drive followers away no matter who you are. We were happy to see that all of the top publishers on Twitter didn’t resort to auto-tweets but actually talked back to followers sometimes too.

A Surprising Promotional Email Template That Builds Email Circulation

If there’s one thing that Mequoda folks have in common, it’s a powerful promotional email template that we call the circulation-builder, or circ-builder.

As a publisher, you might assume that this email template is created to strengthen your print circulation, but it’s not.

The circ-builder was developed to boost your email circulation through word of mouth while retaining your loyal email subscribers. You promote a freemium, which offers substance to your email subscribers, and in return, they forward it along to their colleagues and friends. The recipients of that forward will arrive at the landing page for your freemium, and if all goes well, they’ll sign up for the freemium and your email list.

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

Mequoda Weekly: January 28th, 2013 – February 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data Group, will be sharing some of its secrets to SEO analytics at the SIPA 29th Annual Digital Publishing and Marketing Institute, Dec. 12-14 in Miami Beach.

Choosing Your Video Camera for Content Marketers

A personal video recording studio isn’t as expensive as it once was.

With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.

Some companies who already have video content created are simply repurposing this content on the web. Other companies are taking new initiatives to record new footage to appeal to a larger group of video consumers.

Subscriptions of Value to Digital Natives

In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.

If Digital Natives are in your target audience, our Digital Native Survey shares a lot of information on the media consumption habits of Digital Natives.

Monitor Social Conversations with HootSuite

By now, many professionals on Twitter are using social media dashboards so all the pertinent information is collected in a central location.

My first social media dashboard was TweetDeck, although I’ve been convinced that HootSuite is a better option. Today, let’s take a look at the options offered by HootSuite.

5 Ways Publishers Got Smarter About Social Media in 2011

There’s no doubt about it—publishers got much smarter about their online marketing strategies this past year. It’s not clear which empire(s) paved the way and made it “ok” for everyone else to jump on board (sort of like the day Oprah discovered Twitter) but we’re glad it happened. More attention is being paid to socially savvy customers than ever before, and it’s a good thing because consumers are becoming more socially outspoken by the minute.

Week in Review: December 27th, 2011 – December 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Are You Considering Expansion in 2012?

Do you want your business to grow? Do you feel the market can allow for this to happen?

Before venturing into new territories, publishers need to have a game plan. For instance, if an online publisher wants to create physical products, they need to understand their market and competition. Similarly, legacy publishers need to have a thorough grasp of the realities that exist in the digital publishing environment to have success.

If you are considering expanding to an area of business you aren’t familiar with, a business plan is crucial to understanding your potential for success.

Mequoda Email Builder WordPress Plug-in

Make your WordPress content management system’s email process less time consuming

Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.

For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing.

Mequoda System Strategy Workshop Presented for the Motley Fool

We introduced our 49-steps for starting and running an online business this past week at Fool University

Kim and I had the pleasure of spending a full day with the folks at Motley Fool last week to teach at their in-house learning program – Fool University.

This is the second time we’ve been asked to teach at Fool University, and I must say, it’s very interesting because it takes the edge off corporate environment.

5 Strategic Components of a Content Marketing System

The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success

A diverse array of online publishers and content marketers started to gather at the Mequoda Summit East 2011 in Waltham, MA this week.

The three and a half day intensive conference is designed to share the most up-to-date content relevant to the online publishing environment.

3 Reasons Why You’re Not Converting Visitors To Your Website

Without conversions, your online business will suffer… these three tips might help you fix the problem

A consistent stream of website traffic is great, as is engagement with audience members through social media.

Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or registered members.

5 Best Practices for Using Web Videos on YouTube

Utilizing these tips will help your video strategy on YouTube

Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online.

This year has already seen a record of video watchers, as nearly 179 million people watched online video content in June alone.

Landing Page Testing & Optimization: Clearing the Clutter

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy.

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

4 SEO Modules for Generating More Traffic

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011…

Social Media Followers More Likely to Buy

Engagement with audience members via social networks can lead to better relationships

Every online publisher utilizing social media should love when data comes out showing value behind the activity.

For a while, online publishers were skeptical about using social media. They were not sure if it was worth their time or their employees’ time. Then, they started using it as social media become popular, yet many were still unsure of the real reasons for using social media.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.

Circulation Rising for Newspaper’s E-Editions

New data shows a 20% increase for top digital newspapers

New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital editions.

This 20% increase, as of last March, had total digital circulation at 1,630,125. The year prior had a circulation of 1,363,212.

Building Online Partnerships

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What are the six types of online partnerships?

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The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:

1. Content Partnerships: To be a market leader in content publishing, it’s important to consistently publish a lot of high-quality content. Doing so will make audience members and search engines take notice.

If

Week in Review: March 21st, 2011 – March 25th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution

Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now

For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.

If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our

Building Online Partnerships

Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk.

The Best 4 Reasons Why Your Content Marketing Efforts Have Failed

If you aren’t experiencing success with content marketing, it may be due to these reasons

Content marketing is starting to become an illustrious method for showing audiences who you are and what you’re business is all about.

Some individuals just starting out in the realm of content marketing don’t fully realize how to do it effectively.

How to Make a Membership Website Work

Three quick tips on how to make a membership website work by letting your users define the content

The main revenue source for a membership website comes from its users, which means that 9 times out of 10, membership websites accept no advertising. What this means is that any membership website that’s going to be successful will need to focus solely on the user-experience.

So how can you get better at convincing people to join your paid community?

Blogging for Editors

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What are the three main types of blog content?

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1) SEO blog posts
2) Email blog posts
3) Buzz posts
 
1) SEO Blog Post
The main job of an SEO blog post is to build organic traffic from search engines. Properly organizing SEO blog posts will help the content get found and ranked by search engines.
SEO blog posts have to

Content Marketing Made Simple

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible.

3 Master Blog Types for Becoming a Better Blogger

Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types

A revolution in blogging has taken place during the last decade.

Individuals sharing their personal commentary originally made the platform popular. Nowadays, blogging has become not only a method for organically marketing for publications, but a destination for trustworthy, informative content.

What Content-Based Products Can You License?

Successfully licensing products will generate growth for your online content-based business

In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the process of content licensing.

In case you missed it, the three goals for content licensing mentioned in the article include building traffic, building your brand and building your revenue.

New Online Disclosure Rules Reach the U.K.

New Online Disclosure Rules Reach the U.K.

A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services. Because the rules potentially imposed disclosure obligations on a broad range of companies, individuals and bloggers engaged in online reviews and word-of-mouth advertising, publishers were advised to familiarize themselves with the FTC guidance.

Wrote Chad Bowman, attorney for Levine Sullivan Koch & Schulz, L.L.P., SIPA’s legal counsel: “The safest practice for a blogger or online publisher is, when writing about a commercial product or service, to disclose any compensation.”