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Tag: web video

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

MPA Releases New Study On Digital Magazines

The MPA’s new edition of the Magazine Media 360° Brand Audience Report came out recently, and Talking New Media is reporting on the story.

‘National Geographic’ Puts Focus On Food

It’s being reported by Folio that National Geographic is utilizing a microsite for a line of products and partnerships that act as a magazine series on the future of food.

Nielsen and IAB Addressing Mobile Audience Development

A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.

Nadia Cameron writes, “The program is being jointly funded and delivered by Nielsen and is supported by seven key publishers. The first top-line market data is expected to be available in the second quarter of 2014. According to the bureau, the pilot will deliver both site and application mobile usage data at a brand level to advertisers, as well as samples from Android and iOS smartphones and tablets using an electronic mobile meter.”

5 Tips for Social Email Marketing Campaigns

It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.

For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point).

5 Tips for Starting Online Video Endeavors

A brief guide to get you on your feet with video production

The startup costs associated with creating high-quality video are minimal, especially compared with what they once were.

Today, you can get a more than adequate video camera at a reasonable price. I wrote about a few great options in this article for the Mequoda Daily.

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

Discover Tips for Email Campaigns Using Videos

Are you looking to make groundbreaking changes in 2012?

An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?

One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing so helps us not only keep our audience up-to-date with featured news stories, but it also shares free reports, webinars and live event information that they may be unaware of.

Choosing Your Video Camera for Content Marketers

A personal video recording studio isn’t as expensive as it once was.

With online video popularity growing at a faster rate than television ever experienced, media companies are enhancing their content by providing their audiences with video.

Some companies who already have video content created are simply repurposing this content on the web. Other companies are taking new initiatives to record new footage to appeal to a larger group of video consumers.

Building Your Email Marketing Lists in 2012

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.

In 2012, here are a few strategies you can implement to help generate more inbound traffic.

Tips for generating more website traffic and building email marketing lists

Facebook for Publishers

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments

A ‘Short’ Course on Crafting a Video Strategy

The Power of Video to Draw People in

The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any length—to draw you in. Arlin Godwin who produced “The Man in 813,” which won the outstanding local film, told us that he didn’t have the money for actors or fancy sets. So he showed glimpses of things in his apartment and set dramatic words to them. Not as easy as it sounds but quite powerful. Check out a glimpse here; it’s funny to have a 37-second trailer for a 3-minute film, but that’s the time-sensitive world we live in.

My colleague Julie came across an excellent primer, so to speak, this morning for getting started with video. It’s a short post from a Northern California company called Digital Accomplice. They represent a large publishing company called Hanley Wood. That was a coincidence because I wrote about Hanley Wood on Tuesday as one of the first companies to use Narrative Science—the start-up at Northwestern University that has written a software program that writes articles for you.

How to Spruce Up Your Content Marketing Efforts

5 tips for making your content more interesting

A key to content marketing is keeping your audience engaged.

If you’ve been feeling your content isn’t cutting it, here are five tips for sprucing up your content marketing efforts.

How to Produce High-Quality Videos Effectively

Our Web Video 101 for Publishers webinar is what every content producer, publisher and marketer needs to attend to understand how to utilize the power of video

In yesterday’s Mequoda Daily, we discussed some of the gear people are using to create high-quality video content. The best thing about this equipment is that most of it is very affordable. These days, you can get a video camera for under $100, something that was unheard of 10 years ago.

Technology is a major reason the popularity and prevalence of video content has escalated as much as it has.

An Introduction to Web Video Equipment

Discover how you can make high-quality videos without breaking the bank

One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed to begin shooting and editing videos.

In the past, video equipment was much more expensive than it is today. Of course, there still is incredibly high-tech video equipment on the market that costs tens of thousands of dollars. However, high-quality video can be created in much simpler, less-expensive ways nowadays.

Week in Review: August 15th, 2011 – August 19th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Last Chance to Learn Web Video Production and Strategies

Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy

Do you remember the first viral video you saw?

According to New Image Media, “viral videos are largely known for being hundreds of times more effective than traditional advertising and being one of the most effective mediums of web video marketing.”

Why You Should Refine Your Web Video Strategy

These focal points will help you execute the most beneficial web video strategy

I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning that incorporating a web video strategy may have major impacts for your business.

It may seem intimidating, but refining a web video strategy isn’t as hard as it may first appear.

5 Best Practices for Using Web Videos on YouTube

Utilizing these tips will help your video strategy on YouTube

Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online.

This year has already seen a record of video watchers, as nearly 179 million people watched online video content in June alone.

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Amazing Facts About Web Video

Discover why you should be using web video as you publish content online

Online video is all the rage in today’s digital world.

From video advertisements to educational video content, it’s hard to peruse the online landscape without bumping into online video content everywhere you go.

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Web Video 101 for Publishers

Order this new, 90-minute webinar and discover how to produce, publish and market your online videos

Opening Up to Posting Video

Video Strategy Starts With Being Open

Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a plan yet.

According to Chris Anderson of the TED Conference (as opposed to the Chris Anderson of WIRED magazine), this member has embarked on a strategy just by starting. Shed light on what you do through videos—and even more importantly, open up your world to as many people as possible. “We are actually obsessive about openness here—even started calling it ‘radical openness,’ ” Anderson said.

Video Email Marketing: Is 2011 The Year For It?

Will you be testing video email marketing to increase click-through rates this year?

Late in 2010, many different marketing research companies has posed the question, “will 2011 be the year for video email marketing?”

It’s a valid question, considering that online video is finally getting its bearings and it only seems right that we’d start embedding in email our great new videos that are already increasing our landing page conversion rates, right? Well let’s see.

Marketing Thought Leader Don Morgan noted in an October article that GetResponse conducted a survey that “predicted a dramatic increase in the use of video in their email marketing program, with over 80% of respondents indicating they would begin or expand their use of video emails this year.”

A 3-Step Content Marketing Plan for Online Editors

The key to content marketing is to let the content market itself

Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer. Her key points for succeeding in content marketing?

The One Mistake Publishers Make with Video Landing Pages

The newest landing page template – video landing pages

Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While we’re always doing case studies on other publishers and talking to them about their own videos, I thought it would be nice to get a perspective from someone in the field who produces web video for a living.

My big question to him was this: “What is the one biggest mistake that publishers make with video landing pages?”

Why Legacy Publishers Should Recruit at Journalism Schools

And the new media skills of some journalism students

Pepsi.com Brand Marketing Website Case Study

Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience’s Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site

The first question everyone asks: “Why would anyone go to Pepsi.com?” This is because we mostly think of the Web as a distribution vehicle. We think of ordering books at Amazon, or reading content at CNN, or downloading music from MTV. How do you drink a soda on a computer screen?