Pinterest is a great social platform for digital publishers who have a lot of visual content to share. But now Pinterest may become even more important with its new editorial product called Pin Picks. Ad Age reports on this emerging product.
“Pin Picks are topic-specific collections of pins and Pinterest profiles that the company has been testing since August on its desktop and mobile sites. NFL team the Seattle Seahawks and ESPN used the product to create a program around tailgating football games. More recently, HGTV created one called “Home Hacks” to talk up DIY projects.”
After the past tests, Pinterest is now co-marketing with eHow, Funny or Die, and Michelle Phan for a special Halloween promotion. The social site has selected Halloween for this project because Halloween is “one of the more important times in Pinterest’s year” as it gets “176 million Halloween-related pins.”
Combining the image-heavy nature of Pinterest with editorial content is one strategy that digital publishers should be able to get behind.
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