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Tag: espn

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the

A New Year Means New Organization Structures for Some Multiplatform Publishers

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling major initiatives early on.

We’re seeing this play out at a number of publishing brands, including Hearst, Discovery Communications, and Active Interest Media.

The first story is

The Top 10 Mobile-Trafficked Magazine Websites

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a

Digital Ad Trends: DCN, Amazon, New York Times

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list

Report on Top Social Publishers From MPA

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Report: Mobile Media Consumption Dominating Desktop

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from those six months. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth while also marking major shifts in mobile media consumption.

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

What Publishers Are Doing to Stop Ad Blockers – or at Least Deal With Them

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and clumsily deployed displays, then they’re going to avoid your content – even if it’s quality content.

So, you can block ad blockers with impunity or let them run rampant across your site … or, you can find some middle ground.

Digiday has a little bit of everything with recent coverage. Let’s get right to it!

Online-Only Magazines: News on Audience Development, Mobile, and More

Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.

Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say,

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Major Magazine Publishers Making Major News

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers’ successes and setbacks, because at the end of the day, they’re still the leaders of the pack and the pace cars for media companies.

They also have the money to experiment heavily, whether with digital content or digital advertising (or both), which can be instructive for smaller or startup publishers looking for best practices and cautionary tales.

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Google Publishing News Lab Debuts

A few months back, we wondered whether Google digital advertising is unstoppable. Now, the question becomes whether the Google publishing juggernaut is poised to ultimately make the company even more money with the News Lab. Like other platforms, the service bills itself as a way for the company to work with publishers – not against them. Digiday covered this story recently, along with articles on mobile advertising, native content, and more.

Niche Publishers in the News Show Value of Strong Audience

Content that doesn’t deeply consider audience is a waste of time and money. It’s no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to focus on segments of consumption, build up loyalty, strongly define social media strategy, and design revenue-generating events. Digiday delves into niche publishers with recent articles, while examining Apple News and Facebook Instant Articles, both potential partners for niche publishers. Let’s take a look.

Online Magazine Publishing Audiences Are on the Rise, MPA Says

The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.

Social Media for Publishers: The MPA’s Latest Report

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

Digital Magazine Business News: A Noteworthy Redesign + Ad Considerations

In the digital magazine business, today’s trendiest practices could be taboo tomorrow, and vice-versa. That’s why it’s so important to build a durable core product that’s solid enough to withstand industry trade winds yet dynamic enough to adapt to them, too.

It’s also good to know what’s happening across the field. In addition to our consulting services and free advice, we also filter out the most relevant digital magazine business news from around the web. Today’s trending stories come from Digiday.

February Magazine Publishing Industry Report From MPA

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.

Digital Publishing News: Audience Records, More Aggregation, Viewability

Rounding up the latest digital publishing news reveals that several trends are sustaining themselves in the early months of the new year. Multiplatform audiences, driven by mobile, continue to grow. Repurposing content is keying expansions and launches. Ad viewability – video ad viewability, especially – is at the forefront of both brands and publishers.

Editorial Management: Pinterest Launches New Product

Pinterest is a great social platform for digital publishers who have a lot of visual content to share. But now Pinterest may become even more important with its new editorial product called Pin Picks. Ad Age reports on this emerging product.

Forbes Media is Still Winning the Subscription Website Publishing Wars

With the recent release of AAM’s biannual circulation data, it’s time to take a look not at circulation, but at the overall health of U.S. magazines’ multiplatform publishing efforts. In Mequoda world, we have a little number we call the Online Media Index (OMI) that measures just that, and the results are

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

National Journal Opens Access to Digital Library

Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.

Digital Magazine Statistics: AAM’s Top 25 Digital Magazines by Circulation

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for the first half of 2013, including digital circulation, and the media promptly went with this theme:

E-Commerce Comes to AllYou

Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including mobile activations in its print magazine.

Mequoda Weekly: July 15 – 19th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Keeping Comments Civil via Social Media

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just released a detailed report on how media outlets have made the transition to socially gating their comment sections.

ESPN.com made such a transition yesterday, says Poynter: “Patrick Stiegman, editor-in-chief of ESPN.com, said by phone that three factors drove the company’s decision to switch to Facebook for commenting: ‘a tremendously smooth transition for fans,’ many of whom already have Facebook accounts; increased visibility for ESPN content beyond the walls of ESPN.com; and a desire to ’emphasize quality of comments over the quantity of comments.'”

NYTimes Introduces Metered System to Mobile Users This Week

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.

Twitter Chat Set to Debut on Wednesday!

SIPA’s First-Ever Twitter Chat Set for Wednesday

On July 6, 2011, the nation’s first White House Twitter Town Hall took place. After an introduction by Twitter creator Jack Dorsey, President Obama walked into the room like Jay Leno, shaking hands with invited guests as he made his way to the podium where a laptop computer was waiting for him. It took him a little while to type the first Tweet to get the conversation going—prompting Dorsey to remind him that “you only get 140 characters.” Finally, the video screen revealed the President’s question: “in order to reduce the deficit, what costs would you cut and what investments would you keep – bo”

Starting next Wednesday, Oct. 19, SIPA will be following in those presidential Tweetsteps by hosting a weekly Twitter chat to be held every Wednesday from noon – 1 p.m. Eastern time. Complete instructions for how to take part will be published shortly on our website and in this space—and, of course, will be tweeted as well to our followers. The first week’s topic is “Defining Specialty Publications: How do you define and market yourself in your niche area?” Given the traffic on Twitter, we expect a big “turnout” and a spirited discussion on many of the issues you care most about.

How Magazines Can Go Live

Pop-Up Magazine brings magazines to life

Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.

The Internet allows for different platforms to be used at a fraction of the price. Therefore, content can be created and delivered to reach a broader audience in the way they prefer.

Are You Tweeting Enough to Engage Customers?

Taking Advantage of Real-Time News

On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It was a prediction from Liam’s mom—the English mother of the show’s producer—who supposedly knows very little about basketball. The tape played her forecast on the show that UConn would beat Butler 53-39 in the final. Last night’s final was UConn 53, Butler 41. They calculated the odds of this prediction at somewhere around 1 in 10 million.

What to do next? Give her a Twitter account, of course (#Liamsmum). As of 9:21 this morning Eastern time, she had 1,570 followers. Can an appearance on Letterman be far behind?

Talkin’ ‘Bout My Generated Content

Helium Fills the Air With User-Generated Content

User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page in an excellent but shrinking sports section devoted to a “rewind” of an online chat between columnist and ABC/ESPN sports personality Michael Wilbon and some enthusiastic readers.

The 2009 Mequoda Hotlist

The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda Research Team to maintain the Mequoda System Best Practices for Successful Online Publishing & Marketing and are the base line for virtually all the content produced for Mequoda Daily, Mequoda Webinars, Mequoda Pro Seminars on Demand and all live Mequoda Summits and Workshops.

Magazines 24/7 Coverage: Raising the Digital Bar in a Down Economy

Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years

For The Knot, digital has always been their center. It represents 80% of their total revenue and 50% of that is ads (30% national and 20% local).

“We’ve always been in start-up mode and have always learned how to make the best product at the lowest price tag,” said Carley Roney, Co-Found & Editor-in-Chief, The Knot, Inc.

Magazines 24/7 Coverage: Print Vs. Web – The Editorial Challenge

Editors gather for a candid discussion about what’s working online and what isn’t

Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better online? And how can we turn it around?

Magazines 24/7 Coverage: Are Paid Membership Websites the New Black?

Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content

General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he didn’t know anything about SEO 6 months ago. The concept of using SEO to acquire subscribers (link to some article we’ve done about this please) fascinates him, but admitted it isn’t exactly easy. “You can harness it if you try really hard,” said Hoenig. “You must allow the search engines to work for you, not against you.”

Magazines 24/7 Coverage: Rethinking Decision-Making in a 2.0 World

Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.