Mobile ads aren’t just popular in America; we’re seeing mobile ad growth all over the world, especially in the money being spent on them.
Of course, if digital marketers and digital publishers are putting the money into mobile ads, they want them to perform well. According to another article from eMarketer, “…in-app ads served worldwide last quarter—which grabbed 80% of impressions—saw an average clickthrough rate (CTR) nearly 2.8x higher than placements on the mobile web.”
This seems to be the case since the vast majority of smartphone users and tablet users spend their time in apps instead of with mobile browsers. As for smartphone users, 88% reported spending most of their time in mobile apps, while 82% of tablet users reported the same.
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