Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we're looking at a variety of expansion within
The best audience development news highlights new strategies or results on driving more traffic from new audiences. These also involve changes that take place through prominent audience development channels, like
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as
Publishing acquisitions provide a barometer for the robustness of the digital magazine business, and a recent report highlights how emerging areas are gaining ground on more traditional media M&A activity
Today’s new media landscape can be utilized to better serve your business
Have you embraced new technologies and trends within the online publishing environment?
By now we’ve all heard about the benefits
Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current
With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing
Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
Strategies online publishers are using or considering in modern times
Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place.
For instance, mobile’s reach is enormous and
From the holiday season and beyond, mobile retailing is growing in popularity
Shoppers are expected to be using their mobile devices for holiday purchases this season.
For Internet marketers, this could be