Online Publishing Book Review: Print-on-Demand Book Publishing by Morris Rosenthal

Note: This review is part of our Top 20 Online Publishing Books to Read in 2009 series.

Benefits and Common Myths about Print on Demand Publishing

As part of your online publishing strategy, you have many options when it comes to how and where to publish you book. 

You may have decided to take the bull by the horns, so to speak, with your new book.  Instead of submitting your manuscript to a traditional publishing company, you may be considering “print on demand” publishing.  Good choice.  Unfortunately, there are many misconceptions about POD books.

Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And Self-Publishing Authors by Morris Rosenthal, dispels four of the most common misconceptions about print-on-demand:

Myth #1 – The most prevalent myth about POD is that books published with on-demand technology are unwelcome in bookstores and libraries.  Nothing could be further from the truth. In fact, the world’s major academic presses are some of the heaviest users of POD.

Myth #2 – The second widely believed myth about POD books is that they are amateur productions.  The technology used to print a book has no bearing on the production values, which result from a combination of writing, editing, proofreading and design.

Myth #3 – The third myth says that a publisher would choose POD only if they planned to print less than a hundred books a year.  As we show in our case study, POD can actually be cheaper for printing books in quantities up to 700 or more copies at a time, and allows an order turn-around time of days rather than weeks.

Myth #4 –
Print-on-demand publishing equals vanity publishing.  The truth is that practically all the major trade publishers in the country utilize POD for some portion of their backlist.

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Print on demand technology has rejuvenated traditional print by making very small print runs cost effective.  True print on demand publishers are the no money down but we’ll take a percentage types.  This allows you to devote more revenue to other aspects of your online publishing strategy, like marketing.

Ready to get started?  Dehanna Bailee’s Print-on-Demand Database offers a side-by-side comparisons of POD publishers. You can also read our post, Which Online Self-Publishing Site is RIght for You?

Would you like expert direction in developing your online publishing strategy?  Attend the next Mequoda Summit for more tips and tools.


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