Tag: Speak

We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy  

Words are more than just symbols on a page that provide information. They communicate thoughts and ideas. They speak to the human psyche. They evoke emotions. But they don't do  

The steps to facilitating an effective roundtable discussion with roundtable discussion questions Have you ever run a roundtable discussion? Throughout my years in publishing, I’ve taken part in countless roundtables. During some,  

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon  

If you're launching a new website, or re-launching an existing website, you have the opportunity to choose a website domain name that can help you drive new and repeat traffic.  

The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition. Some may say that a magazine’s website is a web magazine,  

Make sure your landing pages answer this question for your users: "what's in it for me?"  

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other  

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.  

Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up  

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view  

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with  

“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New  

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is  

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the  

If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while  

Three premium membership programs that are aiming to double and triple company revenues in the next five years You would have to be living under a rock in 2018 to have  

I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea  

Publishers who are generating revenue through multiple platforms may include events on their list of products. If you're in the B2B publishing niche, you may see your competitors throwing roundtable  

The ten biggest take-aways about magazine media learned at IMAG If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I  

There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,  

In the book The Giving Tree, a young boy visits a tree and forms a relationship with it. At first he simply wants to swing on it's branches, but as  

Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today  

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential At the beginning of the year we highlighted three resolutions multiplatform publishers  

Website updates tend to be commonplace in the rapidly-changing digital landscape. Today we're looking at three websites making changes for a variety of reasons. Our first story involves Meredith Corp.'s Parents  

Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher Content marketers, digital magazines and publishers are turning towards branded  

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company Today's news focuses on media company acquisitions, including some interesting ones that expand the current business  

Ask yourself these seven questions before starting your journey towards digital magazine transformation I'm going to go ahead and assume if you're reading this, you have a print publication who is  

While the biggest news of the last week might be Ryan Seacrest joining Kelly Ripa on the new Kelly & Ryan morning talk show, there have been many adjustments in  

Think selling magazines is hard? Look at Netflix. Their offer is that you can try out their video streaming service for 30 days, then pay $8 a month. Not $10 or  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready. As publishers have struggled with print revenues during the last 10 years,  

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them. A few years ago, a publisher came to us and during our initial conversations  

If people aren't opening, maybe they're worried they might "have trouble viewing this email." Some marketers have noticed that the first thing a reader usually sees when their email shows up  

It’s a simple thing, but it can have a huge impact. Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

When you have a course content business model, you organize a series of courses for paid subscribers that are updated regularly – but not frequently Every successful publisher we know launched  

We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you? I sit here writing this as I just finished watching six videos in  

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish  

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /  

How magazine content monetization has gotten more profitable, if you publish it in the right places Something we know from talking to niche publishers at the industry events we speak at,  

Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year Publishing events comprise a big piece of the puzzle  

As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services." Not so long ago, web and digital magazines were considered  

Do new visitors to your site subscribe, or do they take one quick look, then click back to where they came from? Here are the top 10 reasons your visitors  

Monetizing social media by converting side-door traffic into subscribers is one of the most important challenges publishers currently face. Convincing curious visitors to sign on as customers via quality content  

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You  

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn  

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a  

Want to increase the click-through rates on your email newsletters? I'll give you a couple hints: the first is to start using snippets of your content, and linking back to  

Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good