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Tag: online publishing strategy

6 Good Reasons to Offer a Web Magazine Library

Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it included access to all your archived content? The latter is usually the reason why publishers decide to create a digital archive of their back issues,

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

3 Multiplatform Publishing Business Models You Can Take Straight to the Bank

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers should make in 2017. As we’ve watched the success of our clients grow by adding new platforms, my main recommendations for this year were to

How to Add Publishing Revenue to Your Bottom Line with Directory Listings

Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a win-win-win for any ambitious publisher.

Let’s say you’re a regional magazine who is primarily sponsor-driven and your sole publishing revenue stream is those ads. How can

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

2017 Resolutions for Multiplatform Publishers

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.

The Directory Content Business Model Is a Win-Win-Win for Ambitious Publishers

The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.

Not only is a directory a revenue stream, it can also be an engagement device on your website –

How to Prime an Online Magazine Business Model to Perfection

The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times.” He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he

How to Make a Membership Website

Six membership site ideas all digital publishers must follow

How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.

However, understanding how to make a membership website is often overlooked during the planning process. Let’s take a look at six tips publishers must adhere to while making a membership website.

Tying Together SEO & Social Media

Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence.

4 Things To Remember About Building Loyalty in 2012

That’s why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email, or a sales representative was pushy, these are all things that can get put on blast on blogs and social networks; Sometimes by celebrities, authors and other influential people. If you think back honestly, how many times have you not bought a product, or not visited a restaurant based on a single negative comment you might have heard from a friend or through a Facebook post?

Community: Twitter vs. Facebook vs. LinkedIn

I wrote down a tweet once that said, “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” I don’t know the woman who wrote it, Brenda S. Stoltz from Ariad Partners, but the ideas as so relatable that I couldn’t just try and make up my own version; I decided to elaborate instead.

Train to Be a Remarkable Social Marketer

Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

Membership Website Mistake #7: Ignoring Legacy Business Model

Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.

In doing so, publishers disregard the historical print business model. If a publisher monetized his magazine assets in the past by selling advertising, it’s highly likely that the economics favor an ad-driven online publishing strategy. Or, if a publisher operates where circulation is the primary source of revenue, a membership website is a good option.

Is Your Business Communicating in Real-Time?

When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: “Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.”

Things to Consider Before Building a Membership Website

Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he believed, would lead to the Nirvana of written quality. Dramatics aside, the main lesson here is one that we all know well: history is important.

93+ Best Practices at Mequoda Summit East 2011

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

What Gary Vaynerchuk Can Teach You About Being a Daily Online Publisher

If you thought your daily online publishing strategy was tough, try daily video publishing

When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of daily publishing. As publishers who were used to working against monthly or bi-monthly deadlines, it seemed absurd that they were now supposed to produce content like an average newsroom.

Slowly but surely, publishers saw how much their traffic increased, depending on the frequency of their content. If they posted once a day, they saw one big boost in traffic. If they posted three times a day, the might see three boosts. In fact, the more content they posted, the more pages were ranking in Google and the more long-tail traffic they were seeing as well.

Do You Have Enough Content for a Membership Website?

Lots of content doesn’t always equal valuable, useful content

Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question that every publisher must ask is, “How can we best monetize that asset?” If the publisher monetized the asset in the past by selling advertising, it’s highly likely that the economics favor an ad-driven online publishing strategy.

Therefore, think about the economic history of the existing print publishing business. Regardless of the amount of available content, the way the organization is set up to make money and the economics that have worked in the past are what matter.

Ripped from the Headlines: The Green Giant Has Always Been Shrek

Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?

Do you ever feel old and out of touch with popular culture?

I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.

One asked innocently, “Did you know that Paul McCartney had another band — before Wings?”

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.

Does Your Site Meet These 4 Online Publishing Criteria?

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common.

Online Publishing Book Review: The New Rules of Marketing and PR by David M. Scott

Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the cracks. The web is ever-evolving and you must embrace change. Don’t be scared, it’s not as difficult as it sounds.

Online Publishing Book Review: The Huffington Post: A Complete Guide to Blogging

An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters, and blogging.

Online Publishing Book Review: Managing Online Forums by Patrick O’Keefe

Part of your online publishing strategy should include some type of online community – weblog, board, forum, etc. After all, you’ve got great content that you want to share with as many people as possible. There are few ways to create an online community:

Online Publishing Book Review: Membership Websites by SWEPA

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of valuable content under your belt. Why not make even more money? Hold your britches, there are few things to consider to determine if it’s a good fit for your online publishing strategy.

Online Publishing Book Reviews: We Blog – Publishing Online with Weblogs by Paul Bausch

Let’s face it, blogs are a popular way to get a message out quickly and publicly. The question is: How can your business benefit from this form of online publishing? To answer this question, we offer some words from the interesting book, We Blog: Publishing Online with Weblogs by Paul Bausch, Matthew Haughey, and Meg Hourihan.

Online Publishing Book Review: Event Marketing by Leonard H. Hoyle

One aspect of a successful online publishing strategy is organizing events, such as a seminar, convention, exposition, or trade show. It’s an ideal way to promote your products and interact with customers. Once you’ve set a date and secured your location, it’s time to market your event.

Online Publishing Book Review: Print-on-Demand Book Publishing by Morris Rosenthal

Common Myths about Print on Demand Books. As part of your online publishing strategy, you have many options when it comes to how and where to publish you book. You’ve decided to take the bull by the horns, so to speak, with your new book. Instead of submitting your manuscript to a traditional publishing company, you may be considering “print on demand” publishing. Good choice. Unfortunately, there are many misconceptions about POD books.

Online Publishing Book Review: Smart Start-Ups by David Silver

With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your online publishing strategy.

Online Publishing Book Review: What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos

Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them. Why not take that opportunity and turn your coverage of these events into fresh online content.

Online Publishing Book Review: From Entrepreneur to Infopreneur by Stephanie Chandler

Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information products such as, but not limited to:

Five Deadly Membership Website Mistakes

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website

Focus and Diversify to Succeed Online

BTB Publisher Succeeds Online by Dominating FDA Niche

10 Publishers Using PDFs

How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue

Avoid Chapter 11 by Choosing a Clear Online Strategy

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them?

Axel Springer to Double Online Magazine Revenue by 2009

The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009

The Future of Digital Magazines

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you don’t really have a choice unless you’re prepared to be the underdog.

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.

Murdoch announces his Wall Street Journal online publishing strategy

Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?

When you pay $5.2 billion for the leading financial daily and one of the most widely read U.S. newspapers with a circulation of more than 1.7 million, you’d better have an online publishing strategy for recouping some of your investment.

Prepare for Publishing in 2008

t’s September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download the most recent version of the free Mequoda Online Publishing Model and use it to help predict the future of your online publishing business.

Give Away All My Content?

The idea is not as crazy as it sounds. It’s an online publishing strategy.

Well, it turns out the leak was true.

The New York Times announced today that the TimesSelect premium content service is ending at midnight. Almost all of the paper’s content dating from 1851 to present will be free online starting tomorrow.

For two years charged TimesSelect subscribers for access to columnists and archives. Many other parts of the website remained free during this period, making a subscription and advertising based hybrid website.

Two Free SEO Tools

Test targeted keywords and content optimization for free

Everybody is on a budget. That’s why we’re mentioning two free search engine marketing tools today that can help you boost search rankings without boosting spend.

The first is WordTracker’s free keyword suggestion tool. The tool works as a thesaurus and a search-volume estimator, revealing phrases that may be worth targeting in your campaign.

Ways to Boost Website Traffic will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make even more advertisement-based. currently offers all the day’s latest breaking news for free, while holding back it’s Op-Ed columns, news columnists, archives and several other features for paid subscribers.

Relentless Innovation is Coming Online

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft family to sell him Dow Jones & Company for $5 billion last night, essentially merging the company with his enormous News Corporation.

Rules for Website Success

Cutting through chaos to find success

There is no denying it: the Internet is a confusing place.

Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It’s chaos.

When you take a step back, take a deep breath, and start making sense of what’s going on, it can seriously impact your impression of the Web. Chaos slowly becomes clarity. ROI suddenly becomes possible.

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