Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

SIPF Keynote Scott Preaches Power of Now

SIPF Keynote Scott Preaches the Power of Now David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be

Audience Development Strategy

6 Formats for Better Podcasts

Audio is a valuable resource; here are six formats for creating good podcasts The power of audio is often underestimated, especially with the emergence of video in today’s digital environment. However, it’s

Audience Development Strategy

12 Pointers for Jumpstarting New Email Copywriters

Going from editor to email copywriter in 12 quick steps Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.

Subscription Website Publishing

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative

Audience Development Strategy

12 Tips for Making Email Newsletter Subscribers Happy

Email newsletter subscribers will thank you for following these 12 guidelines An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that

Multiplatform Publishing Strategy

9 SEO Blogging Tips for Search Engine-Friendly Articles

How to create SEO'd blog articles with the best chance of getting found by content searchers One thing Google’s Panda update has taught us is that quality content is a clear

Week in Review: May 23rd, 2011 – May 27th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Five Ways to Develop a Larger Audience Online

Content marketing tips for reaching new audience members Many things can be said about the social sharing of content. Beyond inciting more interaction online, it has helped the spread of content.

Audience Development Strategy

Social Media Impact on SEO Increases As Inbound Links Decrease

Is Google giving more credit to social media because people are linking less? As much fun and success as I have marketing with social media, it's still a struggle to convince

Multiplatform Publishing Strategy

Mequoda Daily Subscribers: What Would You Like to Learn?

In an open community, companies should reach out to their core audience At the Mequoda Daily, we strive to supply publishers, content marketers, developers, producers and online editors with as much

Multiplatform Publishing Strategy

Kiplinger Offers 8 Keys to Financial Success

Kiplinger Sounds the Right Keynote In an introduction before a speech at Auburn University's College of Human Sciences Women's Philanthropy Board exactly a year ago, the presenter asked the audience to

Audience Development Strategy

Tips for Staying on Top of Social Media

7 sources that marketers, social media experts and digital strategy personnel monitor on a daily basis Social media is effortlessly expanding. People of all ages have flocked to social networks so

Subscription Website Publishing

Does Your Landing Page Design Match Your Target Audience?

Every landing page design is not for every audience We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack

Multiplatform Publishing Strategy

Pricing Strategies to Increase Your Profits

Pricing Can Be Your Best Strategy Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit

Subscription Website Publishing

Auditing Your Website: Landing Page Templates and Beyond

Tips on how to make you website better If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships. The website is the core

Audience Development Strategy

The Do-It-Yourself Method of Affordable Search Engine Optimization

Affordable search engine optimization tips for editors (hint—they're all free) As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on

Discover the Best Landing Page Templates in this New Free White Paper

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates Properly designed and optimized landing page templates

Social Media’s Biggest Mistakes

Learning From Social Media’s Biggest Mistakes James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at

Multiplatform Publishing Strategy

Selling Products Online? Don’t Forget the Tablet Owners

Recent data shows that tablet owners buy more online than smartphone users Online publishers and retailers need to consider the ways audience members use technology. For instance, how do you think smartphones

CDs and Transcripts

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

Multiplatform Publishing Strategy

Discover How to Confirm a Potential Employee’s Story

5 steps to a reference interview that will help determine whom you’re really interviewing In yesterday’s Mequoda Daily, we discussed five Topgrading Interview questions that will help you plot out a

Multiplatform Publishing Strategy

SIPA Member Profile: Frost Finds Her Calling in London

Caroline Frost, Director of Learning and Development, Informa Business Information, London What was your first job out of college and how did you get into this business? Immediately out of university I

Multiplatform Publishing Strategy

Google Sheds Light on Quality Content

Discover how to make the Panda update work for your content Since Google’s Panda update took place in late February, many publishers have been wondering how to provide the “quality content”

Audience Development Strategy

How to Unify Social Media with HootSuite

Keeping track of all your social media accounts can get a little daunting. Some people like to organize with a thousand different browser tabs, while other people like to use

Multiplatform Publishing Strategy

How to Get the Full Story from Potential Employees

5 questions to ask during a detailed interview For the last few weeks, we’ve been sharing valuable information that can be used to help hire the right employees for your organization. This

Week in Review: May 16th, 2011 – May 20th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Magazine Content Management: Turning Articles into Blogs

Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management

Subscription Website Publishing

Million Dollar Landing Page Templates Released

Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable Receive your FREE digital copy of Million Dollar Landing Page

Multiplatform Publishing Strategy

Statistics on How Content is Shared Online

There are many ways to share content online; are you utilizing the most popular methods? Nielsen Online and AOL released an April 2011 report entitled “Content is the Fuel of the

Systems Needs Analysis

A document that answers important questions regarding content, community and commerce associated with an online business. Questions that are answered within a Systems Needs Analysis include, but aren't limited to: -Who's

Business Plan

This document is typically created in Powerpoint and used to illustrate your vision. They are often times used to show potential investors.

Keyword Benchmark Study

This document guides website and content development efforts by incorporating a keyword universe that serves as a key management component. The Google Visibility Report and Google Visibility Index are parts

System Project Plan

This document helps determine which website modules you will need in your online business. Specific details may address the inclusion of a potential forum or community and product stores.

Five-Year Financial Model

This document is typically a spreadsheet that incorporate assumptions about the marketplace, including email traffic, direct traffic, searches and referring traffic. You will use this document to also hypothesize the

Social Media Webinar Has You Covered

Social Media Also Means Potential New Litigation According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees

Audience Development Strategy

New Changes to Google News Announced

Google recently released changes to its Google News to create better search experiences Google News, a content partner for many online editors, announced design changes yesterday. According to the blog post by

Audience Development Strategy

4 Ways to Get Email Subscribers from Inbox to Sale

Email copywriting is only a small ingredient in the grand scheme of email marketing Why do you send email promotions? Why do you send email newsletters? The answer is that you

Multiplatform Publishing Strategy

How to Drive the Most Valuable Business Conversations

The A Method’s will provide you with six components for developing a hiring scorecard In the Mequoda Daily yesterday, we discussed the three components of a hiring scorecard within the A

Multiplatform Publishing Strategy

SIPA Member Profile: Binkow Succeeds on All Accounts

Phil Binkow, CEO, Financial Operations Networks, Atlanta What was your first job out of college and how did you get into this business? Computer sales. After graduation I went to work for

Audience Development Strategy

SEO for Modern Editors

Many journalists have a problem with SEO; are their criticisms valid? I’ve witnessed it in person and read numerous articles on frustrations with SEO. Many journalists dislike, or fear, SEO – depending

Audience Development Strategy

Does Your Email Newsletter Follow CAN-SPAM Guidelines?

CAN-SPAM guidelines to check-off your to-do list Every day I look in my email inbox and see an email newsletter or promotion that is still not adhering to CAN-SPAM guidelines. They

Week in Review: May 9th, 2011 – May 13th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing

iPad Subscriptions Attract New Readers

Data from Bonnier’s Popular Science shows how other magazines might fare Many magazine publishers have been searching for data on how iPad subscriptions have been selling. This is especially true for smaller

Multiplatform Publishing Strategy

A Prestigious List of Attendees…

The Importance of the Company You Keep My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call

Multiplatform Publishing Strategy

A Look at Ways for Monetizing Digital Content

Can the airline industry’s business model help publishers? Discussions on the difference between free and paid content is a popular topic lately. On paidContent.org, the discussion included an approach based on the

Subscription Website Publishing

The 4 Secrets of High Converting Landing Pages

The keys to a high converting landing page is urgency and fresh content Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s

Multiplatform Publishing Strategy

Seven Reasons for Attending SIPA 2011

Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips 1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch

Multiplatform Publishing Strategy

How Magazines Can Go Live

Pop-Up Magazine brings magazines to life Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers. The Internet allows for different platforms

Audience Development Strategy

Respect Your Email Marketing Lists: Make Unsubscribing Easy

Don't be so needy - if someone on your email marketing list wants to go, let them go When you are selling a subscription website, one of the most highly practiced

Hewitt Offers Case Study in Social Media Success

Hewitt to bring real-world success to SIPA 2011 Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful

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