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Archive for Digital Magazine Publishing

Digital Magazine Publishing posts focus on the digital revolution that is taking place for digital magazines.

In this section, you will find posts on components for creating and publishing the best digital magazines.

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‘New York Times’ Focusing On Innovation, Strategy

The New York Times is at it again, this time hiring a new editor in order to evolve with the changing times.   Continue

MPA Releases Social Media Report

The Association of Magazine Media (MPA) has released a report on social media activity, reports Talking New Media.   Continue

How Digital Publishers Can Utilize Coupons

With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.   Continue

Bonnier Updates Digital Magazine

Bonnier is moving its digital magazines from Mag+ to Adobe DPS, and its most recent update goes to American Photo.   Continue

MPA Releases New Study On Digital Magazines

The MPA’s new edition of the Magazine Media 360° Brand Audience Report came out recently, and Talking New Media is reporting on the story.   Continue

Yahoo Launches Digital Magazine

A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story.   Continue

Digital Publisher Launches E-Commerce Initiative

New revenue streams abound! E-commerce is a direction that many digital publishers turn when they want to generate more revenue online.   Continue

Good News for ‘Newsweek’

Capital New York is reporting that Newsweek, owned by IBT Media, is profitable once again.

Digital Publication Launched By Sports Great

Digital publishing is so popular, so accessible right now that even baseball greats are getting involved. Derek Jeter, the longtime shortstop for the New York Yankees, has wrapped up his baseball career and is now getting involved with digital publishing.   Continue

Will Apple Develop An Aggregated Content App?

Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?   Continue

‘FADER’ Getting More Active In Digital Publishing

FADER, the music and lifestyle magazine, has hired a vice president of content and an editor-in-chief, reports Folio.

Digital Publishing Success For ‘Time’ Leads To Partnerships

The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally, it’s serving content from publishers outside of its corporate space, like Rolling Stone and Quora.   Continue

Digital Publishing News: ‘XXL’ Will No Longer Be In Print

Another print magazine has been shuttered in favor of digital. XXL, which was previously owned by Harris Publications, has been sold to Townsquare Media, reports Folio.

The hip hop magazine was once a bimonthly print magazine with about 130,000 readers, but will present its last edition in November.   Continue

‘New York Times’ Launches New Daily Newsletter

First Draft is the new politics website and daily newsletter just launched by The New York Times.   Continue

PRSS, Digital Magazine Publishing Platform, Bought By Apple

Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and the company’s digital book publishing platform iBook Author. Neither of these solutions have panned out very well, so perhaps Apple expects to present a new experience with PRSS.   Continue

Will ‘Saveur’ Turn More Towards Digital Publishing?

Talking New Media reports on Saveur getting a new editor starting October 6. The interesting part of this change is that the new editor, Adam Sachs, was the editorial director for the website Tasting Table. This website shares content on great restaurants, chefs, events and recipes.   Continue

New Digital Publishing Strategy for ‘The New Republic’?

Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case at The New Republic, as Folio reports on the hiring of its new CEO, Guy Vidra.

Major Digital Publishers Prepare For iOS 8

As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run into during previous upgrades.   Continue

‘The Baffler’ Takes On Digital Publishing

The Baffler, a non-profit magazine published by MIT Press that covers art and criticism, has taken to digital after existing solely as a print publication for many years.

Mobile App Users: In App Time Increases

With the popularity of mobile, it’s not surprising that TechCrunch is reporting that time spent in app has increased. This data comes from Localytics, and according to the article, “the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.”   Continue

‘California Sunday’ Utilizes Multiplatform Content Marketing

California Sunday is an interesting magazine that’s launching with a multiplatform sensibility this October. The monthly magazine will be offered in print, online and for mobile, and will feature some content marketing initiatives that aren’t seen from every other digital publisher.   Continue

Digital Publishing Not Just for Publishers Anymore

Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so, but once brands get armed with the right tools, they can become successful digital publishers.   Continue

‘Macworld’ to be Only a Digital Magazine

Macworld is ending its print edition after its November issue, reports NY Post. This will cap 30 years as a print publication.

Although Macworld is ending its print edition in the US, print additions will still be published overseas.   Continue

New Editor-in-Chief Selected at Maxim

Kate Lanphear, the previous style editor of The New York Times’ T, has been selected as the new editor-in-chief for Maxim, reports NY Post.   Continue

World’s Largest Paywall Providers Teaming Up

Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.   Continue

New Managing Editor for VentureBeat

VentureBeat is expanding its editorial team which includes a new managing editor, reports Folio.

In addition to hiring Jennifer Tsao as the business and tech publisher’s new managing editor, the publication has added new staff writers after receiving $2.6 million in equity investment.   Continue

New Esquire Paywall Launches

Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.   Continue

Sports Illustrated Gets Busy with Digital Video

Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to the Internet, and digital publishers are turning towards that personal aspect to share content.   Continue

Native Ads Offered from Men’s Health

When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.   Continue

Future Offers Free Digital Magazines

The freemium is a great way to introduce new audience members to your content.

Future plc is utilizing the power of free by offering free digital magazines editions to readers who purchase the print copy during the month of September.   Continue

Digital Publishers and Anonymous Comments

Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers love to have this feedback so they can serve their audience better. Plus, we’ve seen comments on web pages as helpful elements in better search engine rank. The more comments, the more engagement there is, which means Google potentially sees it as relevant.   Continue

How Digital Publishers Approach Native Ads

Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.

The Huffington Post has dealt with native advertising by developing sections for brands, including Johnson & Johnson, Chipotle, and NRG Energy.   Continue

Digital Magazine Publishing News: Le Sauce Launched

29th Street Publishing has launched Le Sauce in Apple Newsstand, reports Talking New Media. “The digital magazine is produced by Yasmin Seneviratne who writes at the website of the same name,” wrote D.B. Hebbard.   Continue

‘Forbes’ Targets Luxury Lifestyle with New Website

ForbesLife, Forbes’ luxury lifestyle magazine, has a new website, according to the company.

The website is curated by a team of editors, and it’s reported that over 150 journalists will contribute to the site.   Continue

New Elle Wedding Magazine Launching

Hearst Magazines U.K. are launching a new magazine focused on the bridal industry, reports Women’s Wear Daily.

Digital Publishing Takes on Text Message Subscriptions

Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.

According to the article, Boku, a mobile payments company, is working with IPC Media to offer magazine subscriptions through text messaging.   Continue

E-Commerce Brand Publishes Second Print Magazine Edition

Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital lifestyle brands are going the opposite direction by launching print products.   Continue

Publishers Redesign Websites for Modern Appeal

Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.   Continue

Digital Advertising Revenue Increases

With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.   Continue

New Editorial Direction for ‘Playboy’s’ Digital Presence

Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.

With this change, it appears that Playboy’s focus is going to be more about lifestyles — with a focus on entertainment and nightlife.   Continue

‘Travel + Leisure’ Gets a New Editor

Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.   Continue

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.   Continue

Editorial, Ads Going Hand in Hand at The Debrief

The Debrief, a six-month-old women’s lifestyle magazine, has its editorial staff create ad programs for the likes of H&M, Bacardi, and O2. Digiday interviewed Editor Hattie Brett about the move. Here are some excerpts, as told to Chris Smith.   Continue

Personalization Data Key at The Economist

Direct Marketing News interviewed Subrata Mukherjee, vice preseident of product management for The Economist about the important of using data to personalize the consumer experience. Here are some excerpts, as told to Ginger Conlon.   Continue

Lucky, Condé Nast Plan to Divide and Conquer

After years of speculation about its fate – would it shut down or go all digital? – Lucky finally has some resolution, writes Emma Bazilian in Ad Week: It will spin off from Condé Nast and join ecommerce platform BeachMint to form independent company The Lucky Group.   Continue

Observer Capital Purchases SourceMedia

Observer Capital, a private equity firm led by Joseph Meyer of Observer Media (owner of the New York Observer), has made its first purchase: b2b finance and healthcare publisher SourceMedia. Folio: reports that while terms were not disclosed, when Investcorp previously explored a sale of its SourceMedia property, the price was pegged at $60 million, and that a source called the figure a “reasonable estimate” this time around, as well.   Continue

Niche Publisher Launches New Multiplatform Digital Magazine

I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its readers in the years since the Internet age was born.

That’s the conclusion you reach if you talk to our CEO, Don Nicholas, about what he   Continue

‘Elite Readers’ of GQ to Promote Ad Brands

GQ is giving marketers the chance to have 57 “elite readers” promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort toward boosting digital advertising revenue. The GQ57 will tout the brands through social media, content on their blogs and websites, and in print and online ads.   Continue

VF Best-Dressed List Gets a Site

One of the most famous lists in media and entertainment has added to its wardrobe. Women’s Wear Daily reports that the Vanity Fair Best-Dressed List finally has a dedicated website.   Continue

Men’s Fitness Mag Hits Record Traffic Numbers

Men’s Fitness announced this week that 8.4 million unique visitors came to the magazine’s website in July, which represents a 106% increase year-over year.   Continue