As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Maximize your audience development efforts by looking at the cold hard facts
For the last six months, our keyword analysts have been working on a new reporting package that helps guide
What will digital magazine publishing apps look like in the future?
What comes to mind when thinking about the first generation of apps? Over the past four years, we’ve seen this
5 ways to monitor and optimize your digital app publishing activities
Digital magazine publishing apps will not sell themselves. It may be unfortunate, but they do not exist under the pretext
Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link
The future cannot be easily predicted, but current observations can be made to help design a picture of the digital future that may not be too far from reality.
For instance,
Email newsletters are the ideal product for content marketing. They incorporate informative and actionable content with aligned products. These components have value to both consumer and publisher; the consume gets
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after
It's the "social" in social media that makes it so effective. Consider how the always sassy and witty @ColonelTribune has built a following of more than 807k followers as compared
Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source
