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How a single plug-in can help your audience development activities The audience that develops around your content does so one main reason: they find alignment with the information you provide. Of course,  

A change that editorial directors need to pay attention to Put an online editor job underneath a microscope; what do you see? The initial look shows a content creator; someone who understands  

In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site There are a few online components that can protect the future of  

The Importance of the ‘Collide and Meet’ There’s a really interesting article on The New Yorker magazine site titled Groupthink: The Brainstorming Myth by Jonah Lehrer. He reports that when  

Don’t be fooled; there is a proper way to design for mobile. I once read an article that claimed there was no such thing as mobile websites, because all websites were  

What is the purpose of a mobile site? There are three activities publishers should focus on while considering their mobile initiatives. First, there is email. In May of 2011, nearly 40% of  

You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation  

12 Good Reasons to Enter the SIPAwards “To be good is noble; but to show others how to be good is nobler and no trouble.” “Be careful about reading health books.  

Contextually, how would you define a well-crafted email newsletter? Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related  

As email campaigns evolve, email marketers need to evolve as well How you run email campaigns dictate your organizations success. Everyday I notice emails that come to my inbox. Most of them  

The future of digital publishing focuses on automation and an array of platforms Email is only one of the ways to approach effective communication. In fact, a fully integrated, holistic approach to  

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