You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation that is taking place.
Digital publishers are getting active on tablet devices, displaying their digital magazine content through rich-media and including visual, aural, and interactive components.
Digital publishers are instructing their editorial and marketing teams to get more active on social media share, distribute, and communicate with audience members in the most effective manner.
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Digital publishers are also activating a sense of efficiency, as they look to implement a complete customer experience management system that publishes and promotes with ease.
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