As legacy publishers become digital publishers and the print magazine turns into the digital magazine, the aspect of fidelity comes into play. The human touch cannot be fully lost in a world of digital, right?
To keep thing active and engaging, some digital publishers are focusing on live, in-person events, which offer the highest level of interaction and fidelity. Bonnier Corp. is one such publishers, and Folio is reporting that the company has acquired The Promotion Company Inc. & Family Events.
“For a company like Bonnier, which publishes brands such as Field & Stream, Cycle World and Outdoor Life, events are becoming a lucrative platform that attract the most loyal participants.”
Not only do live events provide interaction with highly engaged audience members, they are also a great new revenue stream for many publishers.
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