Week In Review: March 22nd, 2010 – March 26th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…


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March 22nd, 2010

Can Content Marketing Cure Ailing Industries?

A look at content marketing capabilities for the music industry

Many of you may not know this, but I dabbled in the music industry for a bit. However, as a musician who sees the infinite beauty and power in music, it was hard for me to grasp the industry model.

Over the years I feel the music industry has turned into the ego-and-image industry. Very rarely is it about the music anymore, and maybe that is a major contribution to its current downfall. Read more…

March 23rd, 2010

Copywriting Challenge: Breaking the Trance and Appealing to the Reader’s Self-Interest

The prisoner, the rat and the desperate sales letter

Okay, let’s all return to our childhood for a moment and play a game of imagination. C’mon, suspend your disbelief and play along with me. It’ll be fun, and it might even be instructive.

Simply imagine for a moment that you are being held prisoner by a nefarious evil-doer. Locked in a cell, you feel hopelessly trapped and headed for certain doom — unless, of course, you can find someone to rescue you. Read more…


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March 24th, 2010

Managing Digital Media Transformation

Know how to transition your company when times change

Some may find it hard to keep up with the digital landscape. It isn’t just the evolution of products that has to be monitored, but the creation of completely new ones to stay current.

The challenge for many publishers has been the transition between print products and digital ones. An understandable dilemma, as it’s a massive undertaking to alter the direction of a company in such a substantial way. Read more…

March 25th, 2010

Better Homes & Gardens Website Design Review-Updated

We revisited Better Homes & Gardens’ website design to see what’s been improved since our last review

Using the the Mequoda Website Design Guidelines, we are revisting the Better Homes & Gardens website, or BHG.com, to see the changes they have made to their website design over the past few years. It’s been a while since we took a look at this site, but the last review had a strong showing with only the categories of affordance and organization needing improvement.

The real beauty of Better Homes & Gardens is that the print product and the website are consistently complimentary—they’ve tackled the tricky problem of differentiation in a manner that makes both of their versions valuable to their readers.

Using the Mequoda Website Design Scorecard, here is what we found: Read more…

March 26th, 2010

Catch Up On These Popular White Papers

Five Free White Papers You May Have Missed

I know it’s hard to stay up to date with emails, especially if you receive dozens each day. If for any reason you have missed any of the following free white papers in the past, I wanted to extend the opportunity to download them. These white papers have been previously released, but have remained popular among readers. Stay tuned for releases of new white papers each month from Mequoda Group. Read more…


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