When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site's content, but fail to
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
Most printer-friendly pages are not really reader-friendly, but they could be.
We all know that web surfers skim and scan; they generally don't read carefully. So, consider this online publishing strategy:
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show
Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
We're Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
Amazon.com: Bigger IS Better
Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Does Your Online Publishing Strategy Appeal to the Rest of the World?
Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism.
By that I
I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch
At Mequoda, part of our mission is to help you create and maintain your web presence so you can leap over your competition. And even though we put our focus
An effective online publishing strategy means keeping your website up to date and protecting the content from plagiarists.For example, the New Year is right around the corner. In a month
In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar
Today we bring a job posting from Cabot Heritage Corporation. Cabot is looking for an E-Commerce Marketing Director with a flair for the creative and excellent writing skills. Qualified candidate
Today we bring a job posting from Vicon Publishing.
Vicon is looking for an Online Editor to work with the Editorial Director in creating website content. Candidate must be a detail-oriented
The Secondary Promise is a lesser benefit that the product also delivers.
Although not as large as the Big Promise, the Secondary Promise should be big enough so that, by itself,
Last time we profiled author-turned-publisher Tim Carter, he was selling about 400 ebooks and 200 checklists monthly, ranging in price from $6.95 to $47. This was roughly equivalent to nearly
When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook's
Rosser Reeves wrote a classic advertising book in 1961 titled Reality in Advertising. Many of us newcomers have never read this book, mostly because it's widely unavailable.
But lucky for us,
If you're a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with
Publishing companies customarily operate a single website, with free content organized into various product or service areas.
The Mequoda System of content management advocates breaking up the single website into a
Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising
LendingTree: Making Matches…Making Money
Web watchers were skeptical when LendingTree.com launched in 1998. Despite the surging use of the Internet during the 1990s, those in the know had doubts whether consumers
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content
With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I've spoken with over the
We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.
But working through the creative-yet-extremely-scientific process
When selling a product through the retail channel, always give buyers your URL and a reason to visit to your website. Include, for example, an offer—either implied or overt—that encourages,
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
